Become.com Adds Comparison Shopping Beta

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Become.com, a search engine that offers buying information, said yesterday it will introduce a beta form of its comparison shopping service.


"Existing search engines provide general results that are manipulated in favor of stores," said Michael Yang, CEO/founder of Become.com, Mountain View, CA. "Become.com is fully integrated and allows consumers to first research a product, find the one they want, comparison shop for that product and, if they desire, research it again against other comparable products."


The company also says its Affinity Index Ranking technology produces more relevant results than other engines because it delivers comparison information beyond price only, including reviews, buying advice and articles. Become.com, launched this spring, indexes about 3 billion pages and more than 5 million products.


As part of the beta comparison shopping service, Become.com also is launching "My Favorites," letting users save product information for later reference and compare similar products side by side.


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