BeautyRiot Technology Gets Makeover

Share this content:
BeautyRiot.com has released Instant Makeover II, an enhanced version of its software that lets online viewers test makeup products.


Viewers can upload digital photos to create online pictures that can be used whenever they visit the site. Users without digital photographs can choose from several model photographs the site offers.


Instant Makeover's upgrades include viewers being able to put items in their shopping carts while trying on makeup. They also can try on up to three shades of eye shadow at the same time, choose one of six eyeliner styles and design their own makeup varieties.


Instant Makeover is being targeted at cosmetics firms. The technology was designed for females age 12 to 32, although it is demographically skewed toward adolescents.


"Many times these are younger females either in a mood to play, learning how to put makeup on or wanting to try different looks," said Jamie Sammons, executive producer at BeautyRiot.com, San Francisco. "This gives them the chance to find the right look and then make a purchase."


Instant Makeover users also can try on lipstick, lip liner, blush, foundation, brow color, contacts, hair color and eyewear as well as view different hairstyles.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above