Be Free Debuts E-Mail Retention Program
The new service, part of the BSELECT Onsite suite, lets retailers integrate graphic or text recommendations for products directly within a retention e-mail program.
Be Free, Marlborough, MA, said these recommendations are personalized by BSELECT technology for each recipient based on prior click-stream or buying behavior on the retailer's Web site. This way, showing the recipient the pertinent products in the right context and at the right time increases the chance of a click-through and a sale.
Be Free claims that BSELECT Onsite customers show conversion rates on their sites 66 percent higher than the industry average. It also claims that BSELECT Onsite customers extend the average visit time 71 percent and average order size 12 percent.