Bazaarvoice, Nielsen team up on consumer marketing

Share this content:

Social commerce firm Bazaarvoice and audience measurement company Nielsen signed a data sharing agreement on April 15. The deal will let both companies' clients compare user reviews and consumer behavior.

All consumer-generated ratings and reviews collected by Bazaarvoice will be funneled into Nielsen MyBuzzMetrics, a social media monitoring platform. Clients can then analyze the data through a customizable dashboard and view customer reports.

“We began to see the need across our client base for a capability to help clients get more out of the data that we are helping them capture,” said Brant Barton, co-founder and chief innovation officer at Bazaarvoice. “We are seeing a need for the capability for social listening.”

A brand marketer can use MyBuzzMetrics to measure consumer reviews of a newly launched product or service. Marketers can also compare online reviews on their sites to conversations on other social media platforms.

“There is a huge opportunity for retailers and manufacturers to radically transform their business through listening to feedback,” added Barton.

Last September, Nielsen signed a strategic alliance with Facebook. The deal produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent on the social network. Fast-food chain Chick-fil-A used the platform in its test stage.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Digital Marketing

Latest Jobs:

Featured Listings