Bauer Nike Hockey Taps Nine Dots

Share this content:
Bauer Nike Hockey Inc., a manufacturer of hockey equipment wholly owned by Nike Inc., has named interactive agency Nine Dots, Toronto, to its North American account.


The pitch involved Nine Dots and incumbent Blast Radius, Toronto. Nine Dots is the agency of record for Nike Canada Ltd., a factor that helped to clinch the Bauer Nike business. Billings were not disclosed.


"Nine Dots' primary purpose is to position the Internet as our primary marketing vehicle as well as to augment sell-in and sell-through," said Leigh Horton, communications manager at Bauer Nike, Greenland, NH.


Nine Dots will handle strategy and research, site design, development and integration of Internet marketing initiatives for nikehockey.com, bauer.com and a new undisclosed enthusiast site for Nike's in-line and recreational ice skates. The sites are informational.


An effort will be made to integrate Bauer Nike's online properties with its offline marketing efforts.


"Also, they want to build a database of people they can communicate with," said Kelly Morefield, account director at Nine Dots. "Right now they don't [do that]."


One way to build a database is to ask consumers to sign up for e-mail communications.


"And how we plan to build that database is through customer retention and acquisition programs like viral marketing promotions," said Dawna Henderson, vice president and managing director at Nine Dots.


Under consideration are online promotions and sponsorships that tie in with the Salt Lake City Olympics.


Majority owned by Canada's MDC Corp. Inc., Nine Dots is based in Portland, OR, with offices in San Francisco, Toronto and Irvine, CA. Agencywide billings last year were $12 million.


Clients of Nine Dots' Toronto office include Molson Canada, epost, Acura and Honda Canada as well as the Toronto Stock Exchange.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here