BabytoBee benefits from Datran Media e-mail campaigns

Share this content:

Prenatal search shopping engine BabytoBee found that its e-mail marketing efforts powered by Datran Media has become the company's leading revenue channel with a 10 percent monthly increase since the campaign was launched.

BabytoBee tapped Datran Media, New York, for a multichannel marketing campaign, adding to its existing telemarketing and direct marketing campaigns. The firm said that the campaign has increased customer loyalty, subscriptions, clicks and conversion rates.

The Web site includes everything for the newborn baby like blankets, bottles, diapers, changing tables, car seats and cribs. An Evenflo car seat runs at $84.92 through the www.walmart.com site, a Jumbo pack of Seventh Generation Diapers is $11.99 on the www.1800pampers.com site that BabytoBee directs buyers to, and a Sleeping Partners four-piece crib bedding set is $117.00 at www.csnbaby.com.

BabytoBee has more than 4.2 million registered users and with approximately 3 million women pregnant in the United States at any given time, there is always a market.

The e-mail campaign lets expectant parents opt-in for news and tips on babies, as well as relevant product offers, which are exclusive to the e-mail clientele. News includes stories on pregnancies, answers to questions about infants, breastfeeding and cribs.

The BabytoBee e-mail campaign will be on display at the DMA06 show in San Francisco this week.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above