Auto industry will spend $2.54 billion of Internet marketing this year

Share this content:

Currently accounting for $21 billion in overall spending, the automotive industry is the largest U.S. advertising category. However, automakers and dealers continue taking money out of traditional media and redirecting budgets to microsites, digital media, search engine marketing, mobile marketing and video on demand.

EMarketer forecasts the automotive category will account for $2.54 billion - almost 13 percent - of the $19.5 billion estimated to be spent on Internet advertising and marketing this year.

Online campaigns will most likely continue stealing ad share from newspapers and broadcast TV over the next several years, as the automotive industry follows a massive audience shift toward the Internet.

About $1.1 billion of that total will go toward search marketing strategies, including paid ads and search engine optimization, the market researcher said.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above