Auto industry will spend $2.54 billion of Internet marketing this year

Share this content:

Currently accounting for $21 billion in overall spending, the automotive industry is the largest U.S. advertising category. However, automakers and dealers continue taking money out of traditional media and redirecting budgets to microsites, digital media, search engine marketing, mobile marketing and video on demand.

EMarketer forecasts the automotive category will account for $2.54 billion - almost 13 percent - of the $19.5 billion estimated to be spent on Internet advertising and marketing this year.

Online campaigns will most likely continue stealing ad share from newspapers and broadcast TV over the next several years, as the automotive industry follows a massive audience shift toward the Internet.

About $1.1 billion of that total will go toward search marketing strategies, including paid ads and search engine optimization, the market researcher said.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above