Auto, Finance Sites See Traffic Boost

Share this content:
Web sites dealing with automobiles and finance saw a sharp jump in traffic in the first week of the new year, along with airline, health, news and computer sites, according to Media Metrix Inc., New York.


Among the Web destinations that gained the most daily unique visitors compared with the three weeks prior were car sites Edmunds.com and Kbb.com, which saw gains of 183 percent and 70 percent, respectively. Other leading gainers included Webmd.com, Wellsfargo.com, Schwab.com, Intuit.com and Smartmoney.com.


Media Metrix noted that financial sites making gains in the first week of January represented a broad cross-section of money issues, including banking, tax, investing and business news. The online audience measurement firm speculated that people turned back to their finances as the holiday shopping season eased off.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above