Authors Guild Digs In

Share this content:
Despite receiving more than 4,000 e-mails telling it to back off its position against Amazon.com aggressively marketing its used-book service, the Authors Guild is sticking to its guns, according to executive director Paul Aiken.


"We never expected to win over the used book sellers at Amazon.com. This hasn't changed our position," Aiken said, adding that the response was not a surprise given the vastness of Amazon's customer base.


Amazon CEO Jeff Bezos sent an e-mail to "tens of thousands"of customers who have sold used books on the site defending the service, and asking recipients to send e-mail to the Authors Guild asking it to back off, according to spokesman Bill Curry.


Bezos' e-mail was the latest shot in an ongoing battle with the Authors Guild over Amazon's selling used books on the same Web page at the same time as new releases.


Previously, the Authors Guild sent an e-mail to 5,000 of its 8,200 members calling on those who have Web sites to remove links to Amazon's affiliate program.


"Amazon's practice does damage to the publishing industry, decreasing royalty payments to authors and profits to publishers," the guild said.


The guild claims it is not demanding that Amazon stop selling used books. It is asking Amazon to sell used books on a separate section of the site.


However, Bezos countered, "Why would any company that cares about customers bury or hide a service that customers find valuable?"


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here