Authoria Names Schwartz for PR

Share this content:
Web software maker Authoria Inc., Waltham, MA, has named Schwartz Communications Inc. to handle public relations.

Four to six agencies competed for the Authoria account, whose billings were not disclosed. There was no incumbent.

Schwartz, also of Waltham, is to create awareness and interest in Authoria products such as Authoria HR 3.0, Authoria Outsourcer and Authoria AnswerWise.

The software products give employers, outsourcers and benefit providers applications for personalized online answers to myriad employee benefit and human resource policy questions. Authoria's software allows personalized communication between human resource departments and individual employees. Its products sit atop PeopleSoft CRM software. Clients include McDonald's Corp., T. Rowe Price and Wells Fargo & Co.

Authoria boosts Schwartz's portfolio of tech clients. Founded in 1990, Schwartz last year posted billings of $33 million, servicing clients such as CheckFree, Red Hat, and Borland.

The agency will review Authoria's positioning and messaging and, through media outreach, it aims to get the eye of HR departments.

"They have many elements in place but need more attention than they're getting," said Mike Farber, vice president at Schwartz. "We want to increase their corporate visibility, but we also want to make each of their products visible to drive sales."

In related news, Schwartz has launched its brand management practice to help marketers communicate an integrated marketing vision. It is based in Schwartz's San Francisco office and headed by Gary Thompson, founding director of the Reputation Institute and ex-president of Shandwick International.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above