Australia Passes Anti-Spam Bill

Share this content:
Australia's parliament approved legislation yesterday that bans unsolicited commercial e-mail outright in most cases.


Unlike the CAN-SPAM Act of 2003 nearing approval in the United States, Australia's Spam Bill 2003 requires customer consent before a commercial message may be sent. Consent can be obtained directly or inferred through a business relationship. The bill becomes law 120 days after Australia's governor-general approves it.


The legislation requires all commercial e-mail sent from Australia to include information about the sender, including contact information, and an unsubscribe option. It bans harvesting e-mail addresses or the use of lists obtained through harvesting. Repeat violators are subject to fines up to $729,000 (AUS $1 million).


The regulation of commercial e-mail applies only to e-mail containing an "Australian link," which includes messages originating there or sent on behalf of an organization located there. It exempts government bodies, political parties, charities, educational institutions and religious groups.


The Australian Direct Marketing Association supported the legislation. Australia's government acknowledged that the law would be a small step in fighting spam, which has become an international problem.


"The Australian government does not pretend that legislation alone will be the silver bullet to address this global nuisance," Daryl Williams, the government's communications minister, said in a statement. "Spam poses a complex problem for the international community, and the solution is not straightforward."


According to a recent United Nations report, the majority of spam worldwide comes from the United States. The European Union, which last month put in force a directive banning unsolicited commercial e-mail, has also urged international cooperation to fight spam. The United States, however, has not banned unsolicited commercial e-mail, like the EU and Australia.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above