Auction Site Will Cater to Farmers

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MBT International, Castle Rock, CO, the parent company of (, will enter the online auction arena this month as a result of the pending acquisition of online horse retailer, ( and the subsequent blending of the companies' technologies.

The auction service, which will sell products to the agricultural industry, will be launched with close to $100 million of content for sale. Later this quarter, MBT will launch a live monitored auction environment that allows buyers and sellers to transact business in real time. Until then, products and services will be offered through a "passive auction" environment.

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