AT&T WorldNet Runs Ads On Internet TV
AT&T WorldNet, New York, will use banner ads and promotional links across the IBS network as part of its local brand-building program. The campaign will begin in five urban markets and will grow nationally as IBS continues its planned expansion for 2000.
AT&T looks to increase its 1.8 million membership with the promotions. IBS, Edina, MN, will receive an undisclosed compensation for the ads and links.