AT&T restructures ad business unit
AT&T Inc., owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels.
Under the new alignment, AT&T's Advertising & Publishing business unit has been renamed AT&T Advertising Solutions and is responsible for all AT&T advertising sales.
In addition, AT&T's Yellowpages.com business unit has been renamed AT&T
Interactive, as the unit expands its services to cover the development and management of online and mobile advertising products across all of AT&T's media platforms.
“Advertising is a big business for AT&T, and the reorganization puts us in a better position to sell advertising,” said Matt Crowley, CMO at AT&T Interactive. “It furthers our ability to provide a uniform face to the advertising community, and it gives a network approach to advertisers.”
Prior to the restructuring ad sales, product development and delivery were served in multiple business units. The new advertising organization structure is based around the brand's core focus in local search and technology. Existing Yellowpages.com products, which will be pushed, include featured business listings, mobile distribution, search engine marketing, online video ads, and The Real Yellow Pages.