AstraZeneca Floats Allergy Spray Ads

Share this content:
AstraZeneca debuted a floating Internet ad campaign Oct. 24 for its Rhinocort Aqua allergy nasal spray on Weather.com.


Agencies NetPlus Marketing Inc., Conshohocken, PA, and United Virtualities, New York, developed the floating ads, or Shoshkeles, that began running on the weather-related site this week.


The campaign is expected not only to brand the product but to help Wilmington, DE-based AstraZeneca educate and interact with consumers.


In the first ad, a tissue appears on the screen followed by the sound of sneezing, which causes the tissue to dart around the screen. The animation ends in a Flash banner, which delivers a branding message for Rhinocort Aqua. The second Shoshkele features a Rhinocort Aqua bottle on the screen. The cap lifts off and the Rhinocort Aqua butterflies stream out of the bottle and fly across the screen, ending in a branding message.


Clicking on the banner takes visitors to a Rhinocort Aqua information page.


"The Internet has been a proven channel for us to connect with and educate customers," said Jennifer Ogorzalek, ePromotions manager for AstraZeneca (U.S.) -- Rhinocort Aqua. "The Shoshkele ads extend our current efforts to invite the consumer to interact with our brand in a way not possible with other forms of media."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here