Associations, Non-Profits Getting Better E-Mail Response

Share this content:
Associations and non-profit organizations are getting better responses via e-mail from their members, according to a survey released this week.


Fifty-five percent of the organizations surveyed reported higher overall response rates to e-mail communication sent to members in the last 12-24 months.


The information was compiled from a survey of 500 nonprofits, associations and member organizations released by Constant Contact, Waltham, MA, an e-mail marketing service for businesses and associations.


Also, 51.5 percent of survey respondents reported a higher open rate and 51 percent said they had a higher click-through rate.


The organizations surveyed noted several benefits of using e-mail marketing for their membership communication, including: reporting and tracking ability (74 percent), reduced effort (44 percent) and reduced cost (34 percent).


The associations and nonprofits said their most common types of e-mail communications are: membership newsletters (81 percent), event invitations (73 percent) and membership meeting announcements (43 percent).


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here