Ask Jeeves Turns to Publishing in Branding Campaign

Share this content:
Ask Jeeves Inc., Emeryville, CA, yesterday launched a series of self-published books featuring questions and answers that have appeared on its Ask.com Web site.


The books are part of a national branding campaign that also includes participation in the Macy's Thanksgiving Day Parade and a fruit label marketing program.


The first release "Jeeves, I'm Bored: 25 Internet Adventures for Kids" is an activity book for children designed to encourage learning and exploration. Fifty percent of the proceeds raised from the book, which will retail for $6.95, will be donated to the National Center for Family Literacy, a nonprofit organization supporting family literacy services across the United States.


In June, Ask Jeeves will release "Just Curious, Jeeves," a humor book, for $16.95. "Jeeves, I Need Help," a Web research guide for children that will retail for $6.95, will be released in August.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here