Ask Jeeves Starts TV Ads

Share this content:
Search engine Ask Jeeves is expected to announce an ad campaign today that features six television commercials. This is Ask Jeeves' first TV buy in four years.


The campaign, created by TBWAChiatDay San Francisco, aims to show the "next step" in the Oakland, CA, company's marketing and will include related Internet and print advertising. The 15-second TV spots will appear in rotation on national cable, primetime and syndicated television and feature the tagline: "Ask Jeeves. And get what you're searching for."


"Over the past three years, we have significantly improved the Ask Jeeves search experience with better relevancy, direct answers to search queries, local search results and personalization," said Greg Ott, Ask Jeeves vice president of marketing. "Our marketing campaign emphasizes that Ask Jeeves is great for all kinds of Web search. The Ask Jeeves television advertisements will increase brand awareness, drive users to the site and positively impact consumers' impressions of the brand."


In each commercial, someone is seeking information from an expert, but on a topic that person is not an authority on and, therefore, can't answer. The spots conclude with the suggestion to search Ask Jeeves, as it is a more authoritative source than the so-called experts.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above