Arial Adapts Software for Bounces, Unsubscribes

Share this content:
Arial Software's Campaign Enterprise e-mail marketing software is now fully automated to handle bounces and unsubscribe clicks, the company said yesterday. The software costs $995 and up.


Arial said e-mail bounces are automatically detected, regardless of reason -- mailbox full, no mail server record, recipient account does not exist and others -- while click-through unsubscribe requests are monitored in real-time via Campaign Enterprise's built-in Web server.


As bounces and unsubscribe requests are detected, the software updates the originating record in the source database, marking the record as needed. For example, a "bounce count" field can allow the administrator to set a bounce threshold before deciding not to e-mail that recipient again.


Arial said it developed the new features in response to customer suggestions and that it thinks the features will make marketing more efficient and less frustrating for professionals.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above