Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
SALT and SS+K created a horror film to address student debt. See how—if you dare!
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Marketers should consider shifts in spending when configuring their marketing mix.
The brands partner to promote safe driving in an integrated campaign
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
Salaries are on the rise for digital marketing specialists, especially those in e-commerce, analytics, and SEO/SEM, according to a new survey.
Julie Brill asks DMA members to join her in pursuing common goals regarding privacy concerns.She also announces updated disclosure guidelines to account for mobile.
Trade organizations say that a new version of Mozilla's Firefox web browser that blocks third party cookies is a bad idea for consumers and businesses alike.
The "Find It First" marketing program the realty organization launched today is the first consumer campaign in the website's 20-year history.
Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.
As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
Domino's Pizza serves up email promo codes for the first time in digital ordering campaign.
Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.
Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise
Video messaging evolves from broadcasted to personalized.
Unhappy with the efforts of their agencies, some marketers will take digital marketing and analysis operations in-house for better control, says a CMO Council membership survey.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
The charitable organization instills the gift of giving with digital campaigns for the holidays and beyond
Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
Mr Youth expects Microsoft, Apple, and Google to lead the way to television's future.
Musician's Friend aims to bolster customer engagement and boost e-commerce by launching an interactive, digital catalog.
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
An Advertising Week panel discusses how brands expect marketers and their agencies to bring the brains and the brawn with product innovation.
Campbell's first director of digital and social media Adam Kmiec dishes on the soup company's new digital regimen.
The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."
Chinese sneaker brand Li Ning attempts to gain a U.S. foothold with a social media campaign aimed at earning street cred from young urban males.
IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO.
The announcement that Lee Brown, SVP of national sales for Groupon, will step down from the company, points to deeper challenges for the company, and the daily coupon industry more broadly, according to industry watchers.
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu.
Google's reinvention of the Motorola Mobility business it acquired last year continues apace.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
In its report "Real-time Bidding: The Online Ad Exchange," research firm Parks Associates predicts advertising revenues from real-time bidding practices will be worth $7 billion in North America by 2017.
Eloqua, a provider of marketing automation solutions, announced in a statement today its IPO of eight million shares, priced at $11.50 per share.
Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.
Direct response advertising agency DMW Direct has appointed Greg Marta as its director of digital marketing in a move to "upgrade" the company's digital proposition and service offerings.
Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.
Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.
Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.
Cost per million impressions (CPM) for Facebook ads have increased 58% since Q2 last year, thanks largely to mobile ads.
Former Google executive Marissa Mayer has been named president and CEO of Yahoo.
IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.
Yahoo confirmed Thursday that it had suffered a data breach in which 453,492 login credentials were posted online by the hacker collective known as D33D Company.
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.
Facebook today expanded its App Center, which launched Saturday in the U.S., to users in all English-speaking countries.
Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering.
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."
FTC Commissioner J. Thomas Rosch has written a letter scorning Microsoft for making "Do Not Track" its default setting in Internet Explorer.
Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.
In an effort to expand its digital marketing presence, WPP will acquire AKQA Holdings, Inc. AKQA will retain its brand within WPP.
TaylorMade-adidas Golf has chosen social media engagement company Mass Relevance to conduct its social strategy surrounding the U.S. Open.
Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products.
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.
IAB report shows Q1 online ad revenue at $8.4 billion.
Facebook has introduced its first paid App Center, which already includes apps from Nike and Pinterest, among others.
Facebook will allow marketers to choose whether Sponsored Stories will appear on fans' desktop News Feeds, mobile News Feeds, within the sidebar, or in any combination of the three.
Google unveiled on June 5 what it called the "biggest ever overhaul" of its DoubleClick ad platform, a tool that aims to enable marketers and agencies to more easily manage their ad campaigns across a variety of channels.
Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings.
Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.
The Container Store has selected Zmags to handle its multichannel digital catalogs.
To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.
Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.
The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.
Yahoo has released Axis, a new cross-platform browser extension that allows users to continue searches from one device to another.
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.
Marketing technology provider 24/7 Media, a subsidiary of holding company WPP, will partner with Microsoft Advertising, said Ari Bluman, president of 24/7 Media division Real Media Group.
AOL announced May 23 that Ned Brody had been named CEO of Advertising.com, a position that was created for him.
Google closed a $12.9 billion deal to acquire Motorola Mobility Holdings.
Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history.
Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study.
Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages.
One day following the news that Yahoo CEO Scott Thompson will step down due to controversy over his resume embellishments, the company announced the scheduled debut of a solution called Genome in July.
Twitter has hired most of the team of employees at San Francisco-based RestEngine, an email marketing company that describes itself as a "social marketing automation platform," said RestEngine cofounder Joe Waltman.
Gap launched a digital and social marketing campaign May 10, said Rachel Tipograph, global director of digital and social media at the Gap. The "Be Your Own T" campaign accompanies the launch of a new t-shirt collection and includes several digital experiences, including a Facebook initiative.
Allied Integrated Marketing launched May 10 an African-American marketing division called Allied Moxie, said company president Clint Kendall.
A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.
Myspace has agreed to settle Federal Trade Commission charges that the company misrepresented its privacy policy to consumers.
ComScore has launched an enhanced version of its mobile behavior measurement service.
Women's clothing retailer the dressbarn partnered with digital advertising agency Conversation LLC to launch on May 4 "Share Your (MOM)ent," a national Mother's Day campaign enticing customers to interact with the brand using social media, said Dressbarn's senior manager of marketing at the company Donna Baccollo.
Facebook's fifth amendment to its IPO filing on May 3 revealed the company would be selling 180 million shares of Class A common stock between $28 to $35 per share, a range that values the company at around $95 billion. The company has set its IPO for May 18.
The Men's Wearhouse launched its national campaign "Suit Yourself," incorporating a revamped website, social media engagement and national TV spots, with the aim of gauging the perception of men and women about modern fashion styles, said Joseph Nolan, the company's director of new media.
Cross-channel marketing services provider Responsys today introduced the Interact Social Data Cloud, a tool that will let marketers access the social profile and behavioral data of customers and apply it to cross channel marketing platforms at the Responsys Interact conference in San Francisco.
The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.
David Maharaj has been hired as digital service agency BLITZ's VP of technology, a recently-created position, said Ivan Todorov, the company's CEO.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
