The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.
One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads
SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software
Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.
Nidhi Gupta began her career at Nestlé, where she grew its culinary and confectionery international business multifold. After a stint at TiE Silicon Valley, Gupta joined Western Union, a leader in global payment services.
A true West Coast girl at heart, Jasmin Malone was born and raised in sunny Southern California, but has conceded that Washington, DC, is now her home.
Irene Tserkovny has 20 years of marketing and product development experience across eight different industries. She is responsible for product development, product management, and operations at Docurated.
Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.
Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.
Dio Favatas has more than 10 years' experience in direct response marketing with extensive knowledge of digital outreach and social media.
Miranda Abney is a passionate brand architect with an established track record of developing groundbreaking, fully integrated consumer campaigns.
Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.
How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer relationships? Marketing insiders weigh in.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.
Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.
The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
Nine out of 10 B2B marketers admit that their communications reach a significant number of people that will never do business with them.
Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.
The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.
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