Industry experts explore the value in a person's cyber identity for marketers.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.
The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.
Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.
More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.
The company relied on digital to get its growing children's apparel brand off of the ground.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.
There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
The long road to digital marketing leadership starts with organizational alignment, a study finds.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
A Google product engineer introduces a browser plug-in that outs native advertising.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.
Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
Marketers take note. There's a trend that's sweeping in: the push for open data innovation.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.
The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.
The agency becomes the latest combatant in the war against unviewable video ads.
Interactive content can help publishers achieve their revenue goals.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.
Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.
A study shows that consumers don't mind ads if it means they can continue to access free media.
At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.
More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.
It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.
Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.
O3b Networks, whose cofounder heads Google's satellite venture, brings real-time connectivity to ships and drilling platforms in remote sea locations.
A market share grab for smartphones and tablets has computer and electronics marketers devoting half of their digital ad dollars to direct-sales vehicles.
The share of budget allocated for digital marketing is growing by leaps and bounds.
It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.
They might be longtime rivals, but Microsoft and Salesforce are now partners.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."
"Marketers need to be spot-on with their first appeals to customers," says the digital marketing veteran.
Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.
The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.
What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.
The path to customer experience is paved with relevant customer interactions.
4 benefits of process that help to ensure success with an agency partner.
The data company looks to expand its online-offline reach with the purchase of the onboarding service.
Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
Two ways digital marketers can shoot higher than average for campaign performance.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.
Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?
Brand spending on premium formats grows 55% in first quarter; AOL agrees to acquire multichannel marketing modeler Convertro.
The question about "real time" is whether it's actually real time, or just near real time.
Eschewing traditional metrics can lead to big-league wins for marketers.
Gartner research shows that marketers plan to increase their digital marketing budgets by 10% in 2014.
New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.
Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Three areas to master to deliver a digital experience that will gain greater customer engagement.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.
Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
The company has three top telecoms and two leading automakers signed up for its cross-functional service.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.