Amazon Sets Sights On Advertising, Google

Amazon Sets Sights On Advertising, Google

Reports suggest Amazon is exploring new ways to compete in the digital ad space

Cloudy With a Chance of Downtime

Cloudy With a Chance of Downtime

Microprocessor flaws mean downtime for the major clouds

AI and Fashion Marketing: A Perfect Match

AI and Fashion Marketing: A Perfect Match

Alibaba crushed China's Singles Day again, aided this time by AI

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday season's in full swing — and this year, it's more mobile than ever

5 Tips For Mobile Engagement That Sticks

5 Tips For Mobile Engagement That Sticks

Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

Sandy Rubinstein of DXagency discusses the opportunities and challenges of digital marketing

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Personalized campaigns and machine learning drive holiday season revenue from a growing digital consumer base

Using Storytellers, Xerox Innovates On Presenting Technology to the World

Using Storytellers, Xerox Innovates On Presenting Technology to the World

The idea to use literary figures to showcase a communications project for Xerox was a bold one.

Where Your Digital Ads Are At

Where Your Digital Ads Are At

Pixel tracking can help brands know where their ads are ending up

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

Intercom is all about speaking to customers as if they're known individuals

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

The move by the software giant shines a spotlight on customer identity management

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

The CEO of SundaySky explains how video can be individually personalized at moment of rendering

One on One: Andrew Landis Talks Small Business Marketing and Gamification

One on One: Andrew Landis Talks Small Business Marketing and Gamification

The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty

Tailor-Made Marketing Tech

Tailor-Made Marketing Tech

Strata Company offers an unusual alternative to off-the-shelf marketing tech solutions

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

Cybersecurity is a threat to marketing technology, says RSA

Best Places to Work Winner Podcast: eZanga

Best Places to Work Winner Podcast: eZanga

The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing

Is Malware Affecting Your Customer Experiences?

Is Malware Affecting Your Customer Experiences?

A snapshot of this year's malware activity and how it could be impacting companies' bottom lines

Cartoon: And Mama Bear Said...

Cartoon: And Mama Bear Said...

Where's that Goldilocks?

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

The B2B buyer journey has changed, and brands need to react

Best Places to Work Winner Podcast: Podium

Best Places to Work Winner Podcast: Podium

Eric Rea calls into the podcast to talk about the Podium working experience

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

What's That in Marketing Technology Years?

What's That in Marketing Technology Years?

Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster

AC Business Media Acquires DMN

AC Business Media Acquires DMN

A leading B2B media and business intelligence company announces that DMN has joined its brand portfolio

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Talking OTT with Roku

Talking OTT with Roku

The reach of broadcast TV combined with precise addressability should be a marketer's dream come true.

Instant Dashboards from Datorama

Instant Dashboards from Datorama

Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

When and How Blockchain Will Affect Marketing

When and How Blockchain Will Affect Marketing

Web 3.0 is coming. And the implications for data-driven marketing are huge

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

One on One: Digital Transformation is Still Challenging Marketers

One on One: Digital Transformation is Still Challenging Marketers

Even this late into web 2.0, businesses are having a hard time going digital-first.

In the Mood for Marketing

In the Mood for Marketing

Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

One on One: Rethinking Video's Place in Marketing

One on One: Rethinking Video's Place in Marketing

Chris Savage dives in on the opportunities that lie in video's future, and what marketers can do differently now

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

Bryan Melmed of Exponential explains how data supports customized, relevant messaging

YouTube Heats Up VR Market

YouTube Heats Up VR Market

VR may take a leap forward thanks to new YouTube tools

Cartoon: Always Connected

Cartoon: Always Connected

Meet your customer with the right message, any time, anywhere

One on One: Collin Holmes Saw Big Opportunities in Local Search

One on One: Collin Holmes Saw Big Opportunities in Local Search

Collin Holmes of Chatmeter explains the local brand management opportunities for major chains

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

Amazon just reminded us: We're living in the matrix

Editorial? Advertising? Call it "Comtent"

Editorial? Advertising? Call it "Comtent"

Skimlinks finds opportunities beyond affiliate marketing and branded content

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

A tool will tag sponsored posts, and provide brands and influencers with access to analytics.

Patreon is Bringing CRM to Creators

Patreon is Bringing CRM to Creators

The Salesforce model is expanding to content creators.

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

Apple is Bringing Analytics to Podcasts

Apple is Bringing Analytics to Podcasts

The company quietly announced updates to its popular podcasting app.

Meet the Marketer: Jackie Lamping

Meet the Marketer: Jackie Lamping

Jackie Lamping, VP of marketing at Sojern, has always questioned the methodology behind marketing and now bring her sense of curiosity to the tourism industry.

The Bullish Future of Subscription Models

The Bullish Future of Subscription Models

Why one VC is all-in on direct-to-consumer relationships

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

Kurt Kratchman of Grapeshot describes as contextual approach to brand safety

Exploring the Future of OTT Video

Exploring the Future of OTT Video

Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

Why Marketers Should Care about Massachusetts' Tax on Cookies

Why Marketers Should Care about Massachusetts' Tax on Cookies

Cookies may be of decreasing importance, but this tax is still important for marketers.

DMN Looks at AI

DMN Looks at AI

Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

Expert tips from Boston's CMC

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

Blis places an intriguing bet on the power of location intelligence to predict customer behavior

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

Striking Matches with MaxPoint

Striking Matches with MaxPoint

The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

What the Burger King Internet of Things Ad Portends

What the Burger King Internet of Things Ad Portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

It's GIF season on mobile. David McIntosh shares what marketers need to know.

Cariloha Drives Traffic and Conversion with Retargeting

Cariloha Drives Traffic and Conversion with Retargeting

How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Influencer Marketing is Creeping into Alexa

Influencer Marketing is Creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

North Memorial health is evolving its branding to empower patients/customers

One on One: Tapping the Hidden Potential of Podcasts

One on One: Tapping the Hidden Potential of Podcasts

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

Finding clients worth keeping, and keeping the clients you find

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

House Votes to Block FCC's Internet Privacy Protections

House Votes to Block FCC's Internet Privacy Protections

Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

Video Gets Interactive

Video Gets Interactive

Marketers Are Approaching a Big Moment with Walled Gardens

Marketers Are Approaching a Big Moment with Walled Gardens

The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

goSeek Drives Conversion Through New Native Ad Approach

goSeek Drives Conversion Through New Native Ad Approach

The discount hotel search engine leveraged Yahoo Gemini to drive traffic to its website and acquire new customers.

Welcome to eCommerce Week

Welcome to eCommerce Week

Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Episerver: Softly, Softly

Episerver: Softly, Softly

Episerver seems to be moving steadily closer to being a one-stop shop for marketers

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Welcome to Career Week

Welcome to Career Week

We take a look at a career in marketing, from the perspective of established marketers and those just starting out

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

Stephen Upstone of LoopMe on the objectives and execution of video advertising

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

One video performance firm believes long views are valuable views

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

If there's an issue for marketers, it's misclassification

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

JetBlue: Found in Translation

JetBlue: Found in Translation

JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Shipping perks aren't the pull for Prime members. It's the enhanced experience.

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

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