Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at Converting as the Rest

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

IBM Teams With Wharton on Digital Course for CMOs

IBM Teams With Wharton on Digital Course for CMOs

The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Facebook, Google, and Twitter CPG Chiefs Dish on Tactics

Have recipes for video content, be adventurous with mobile, and sprinkle liberally with hashtags, social executives like Google's Kristina Hahn recommend.

Consumers Think Data-Driven Ads Will Serve Them Better in Future

Consumers Think Data-Driven Ads Will Serve Them Better in Future

More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing Standards

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This Year

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.

Nielsen: Viewers' Attention Shifting from TV to Video

Nielsen: Viewers' Attention Shifting from TV to Video

There is a viewing-screen transference underway. People are watching four fewer hours of TV and four more hours of digital video than they did this time last year.

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite "Gets" Digital

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?

Marketers Are Ready for Change

Marketers Are Ready for Change

Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

Opening Your Mind (and Campaigns) to Open Data

Opening Your Mind (and Campaigns) to Open Data

Marketers take note. There's a trend that's sweeping in: the push for open data innovation.

Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA Still Viable?

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.

Lyris Wants to Get All Marketers on the Bus

Lyris Wants to Get All Marketers on the Bus

The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.

Millennials Just Won't Let Go of the Phone

Millennials Just Won't Let Go of the Phone

Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.

Wanted: Video Creatives With Out-of-This-World Ideas

Wanted: Video Creatives With Out-of-This-World Ideas

A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.

Code-Free Web Design Service Gets $7 Million Cash Infusion

Code-Free Web Design Service Gets $7 Million Cash Infusion

Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.

Sizmek Intros Video Verification

Sizmek Intros Video Verification

The agency becomes the latest combatant in the war against unviewable video ads.

Publishers, Content, and Engagement—Oh My!

Publishers, Content, and Engagement—Oh My!

Interactive content can help publishers achieve their revenue goals.

CMOs: Expect Major Change in Next 5 Years

CMOs: Expect Major Change in Next 5 Years

Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.

Political List Broker Makes Its Move to Digital

Political List Broker Makes Its Move to Digital

The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.

Tumblr Sponsored Posts Now Promoted Across Yahoo

Tumblr Sponsored Posts Now Promoted Across Yahoo

Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.

Consumers Are Happy With Ads in Free Media

Consumers Are Happy With Ads in Free Media

A study shows that consumers don't mind ads if it means they can continue to access free media.

How to Make Money on Your Videos

How to Make Money on Your Videos

At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.

PwC Announces Digital Services Business

PwC Announces Digital Services Business

More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.

Mashable To Rev Up Velocity for Marketers

Mashable To Rev Up Velocity for Marketers

It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.

Exchanges Gain in Favor Among Direct Marketers

Exchanges Gain in Favor Among Direct Marketers

Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.

Google's Satellite Connection

Google's Satellite Connection

O3b Networks, whose cofounder heads Google's satellite venture, brings real-time connectivity to ships and drilling platforms in remote sea locations.

Electronics Brands Flock to Direct Response

Electronics Brands Flock to Direct Response

A market share grab for smartphones and tablets has computer and electronics marketers devoting half of their digital ad dollars to direct-sales vehicles.

Digital Marketing Budgets Continue to Rise [Infographic]

Digital Marketing Budgets Continue to Rise [Infographic]

The share of budget allocated for digital marketing is growing by leaps and bounds.

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.

Microsoft and Salesforce.com Have Their Heads In the Cloud

Microsoft and Salesforce.com Have Their Heads In the Cloud

They might be longtime rivals, but Microsoft and Salesforce are now partners.

RedPoint Hops Onto Hadoop

RedPoint Hops Onto Hadoop

It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.

Most Likely Buyers Report Launched for Auto Dealers

Most Likely Buyers Report Launched for Auto Dealers

Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."

Neustar Names Lisa Joy Rosner CMO

Neustar Names Lisa Joy Rosner CMO

"Marketers need to be spot-on with their first appeals to customers," says the digital marketing veteran.

Epsilon Taps Hadoop to Speed Up Segmentation

Epsilon Taps Hadoop to Speed Up Segmentation

Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.

Tealium Makes Connections With the Clouds

Tealium Makes Connections With the Clouds

The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.

Back to the Future with Pay-Per-Call Marketing

Back to the Future with Pay-Per-Call Marketing

What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.

Surprise, Delight, Care—Repeat

Surprise, Delight, Care—Repeat

The path to customer experience is paved with relevant customer interactions.

The Importance of Process When Choosing a Digital Agency

The Importance of Process When Choosing a Digital Agency

4 benefits of process that help to ensure success with an agency partner.

Acxiom to Acquire LiveRamp For $310 Million

Acxiom to Acquire LiveRamp For $310 Million

The data company looks to expand its online-offline reach with the purchase of the onboarding service.

Marketing Talking Points [Video]

Marketing Talking Points [Video]

Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.

New IBM Solution Aims to Join Marketing, Sales, and Service

New IBM Solution Aims to Join Marketing, Sales, and Service

ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

What Professional Athletes Can Teach Digital Marketers

What Professional Athletes Can Teach Digital Marketers

Two ways digital marketers can shoot higher than average for campaign performance.

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Taulia: A B2B Brand with a Strategic Approach to Video Marketing

Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.

How to Cultivate an Optimization Culture so You Can Run Killer Tests

How to Cultivate an Optimization Culture so You Can Run Killer Tests

Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.

Cookie Stuffing: Not as Delicious as It Sounds

Cookie Stuffing: Not as Delicious as It Sounds

Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?

Third-Party Platform Boosts AOL's Ad Revenue 16%

Third-Party Platform Boosts AOL's Ad Revenue 16%

Brand spending on premium formats grows 55% in first quarter; AOL agrees to acquire multichannel marketing modeler Convertro.

Word to the Wise: Real-Time

Word to the Wise: Real-Time

The question about "real time" is whether it's actually real time, or just near real time.

CTR Strikes Out in the New Ballgame of Digital Ad Measurement

CTR Strikes Out in the New Ballgame of Digital Ad Measurement

Eschewing traditional metrics can lead to big-league wins for marketers.

Digital Marketing Budgets Continue to Rise

Digital Marketing Budgets Continue to Rise

Gartner research shows that marketers plan to increase their digital marketing budgets by 10% in 2014.

Note to Brands: Go Cross-Screen or Bust

Note to Brands: Go Cross-Screen or Bust

New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.

All the (Real) Time in the World

All the (Real) Time in the World

Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.

B2B Advertisers Gain Access to YouTube and Mobile Networks

B2B Advertisers Gain Access to YouTube and Mobile Networks

Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The Secret Continent'

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place Beside Price Listings

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Video Marketing Is on the Money

Video Marketing Is on the Money

If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

News Byte: Advertisers Pay for Bogus Mobile Clicks

News Byte: Advertisers Pay for Bogus Mobile Clicks

A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.

News Byte: BrandAds Bumps Up Metrics for Online Video

News Byte: BrandAds Bumps Up Metrics for Online Video

MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.

Three Questions for Experian's New VP of Digital

Three Questions for Experian's New VP of Digital

Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.

In-Stream Clobbers Other Online Options on Click-Throughs

In-Stream Clobbers Other Online Options on Click-Throughs

Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.

5 Factors for Maximizing the Impact of Video

5 Factors for Maximizing the Impact of Video

Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

News Byte: Nielsen and Integral Expand Into Digital Ad Ratings

Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.

The Duality of Programmatic Ad Buying

The Duality of Programmatic Ad Buying

Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.

IBM to Invest $100 Million to Digital Marketing

IBM to Invest $100 Million to Digital Marketing

IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.

News Byte: Epsilon Launches Advanced Digital Solutions Practice

News Byte: Epsilon Launches Advanced Digital Solutions Practice

The company has three top telecoms and two leading automakers signed up for its cross-functional service.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

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