This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

Now comes the hard part.

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Getting Candid About Ad Blockers

Getting Candid About Ad Blockers

We discuss some of our own ad blocking experiences during a Facebook Live stream.

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

Long Term Care Associates Gives Its Direct Mail Program a Digital Boost

The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.

8 Social Targeting Lessons Marketers Can Learn From Heineken

8 Social Targeting Lessons Marketers Can Learn From Heineken

Heineken USA's media director shares the secrets to success he's learned over the years.

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

Tracking the Ad Blocking Discussion

Tracking the Ad Blocking Discussion

Nine articles over the last 12 months that show how the ad blocking conversation has changed.

8 Ways to Produce Better Branded Video

8 Ways to Produce Better Branded Video

Thinking of diving into video production in house? Here are some steps to take to ensure good quality, and a smooth editing process.

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

Lexus's Bracket Challenge Scores Engagement and Brand Favorability

The luxury automotive brand experiences big wins by relying on content, data, and technology.

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Middleware: The Digital Marketer's Invisible Enabler

Middleware: The Digital Marketer's Invisible Enabler

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

Consumers See Trump Ads Where They Don't Exist

Consumers See Trump Ads Where They Don't Exist

A consumer survey shows Trump keeping pace with Hillary across all channels, all likely due to earned media

Immediate Reaction to... Audience Network Challenging AdSense

Immediate Reaction to... Audience Network Challenging AdSense

More than casual observers remark on Facebook's unleashing of its mobile ad network.

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

Are Private Exchanges About to Have Their Day?

Are Private Exchanges About to Have Their Day?

At long last, the publishing industry's integration of programmatic thinking is near completion, says Hearst's ad tech chief.

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

How to make programmatic less problematic

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

U.S. Internet Ad Revenues Reach New High in 2015 at $59.6 Billion

Mobile proved to be the biggest driver, accounting for $20.7 billion.

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Pay Services Show Promise as Ad Blockers, Accenture Predicts

Pay Services Show Promise as Ad Blockers, Accenture Predicts

A portent for the near future: 14- to 17-year-olds appear the most willing to avoid ads through paid subscriptions.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

67% of All Digital Ads Are Now Bought Programmatically

67% of All Digital Ads Are Now Bought Programmatically

Next year the percentage will rise to 72% and represent $27 billion in ad spend, according to an eMarketer research report.

Great Marketers Track Customers and ROI

Great Marketers Track Customers and ROI

Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

It's Time to Be an Experience Business

It's Time to Be an Experience Business

The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

It All Starts With the Customer

It All Starts With the Customer

Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.

On Martech: Forget the Quest for the Best and Buy the Really Good

On Martech: Forget the Quest for the Best and Buy the Really Good

It's time that's of the essence in the hunt for marketing tech solutions, not perfection, counsels an expert.

Today, All Politics Is Digital

Today, All Politics Is Digital

Data is king among the nation's kingmakers, says Rocket Fuel's JC Medici, who sees TV finally ceding ground to digital in the 2016 presidential race.

One Plus One Forever

One Plus One Forever

One-to-one is yesterday, according to direct marketing legend Stan Rapp, who holds that engagement is but the first step to the ultimate goal: entanglement.

The 7 Counters to Ad Blocking

The 7 Counters to Ad Blocking

The Interactive Advertising Bureau delivers a game plan for dealing with consumers who bypass digital ads.

Header Bidding Could Be Transformational for Marketing

Header Bidding Could Be Transformational for Marketing

This programmatic route to premium inventory is here to stay, says a panel at an IAB conference.

Despite Tech Aids, B2B Marketers Struggle with Targeting

Despite Tech Aids, B2B Marketers Struggle with Targeting

Nine out of 10 B2B marketers admit that their communications reach a significant number of people that will never do business with them.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

Rocket Fuel's J.C. Medici Says Digital Is Bringing Agnosticism to D.C.

Martech companies are playing politics, they're just not taking sides.

To Know or Not to Know? The Paradox of Digital Identity

To Know or Not to Know? The Paradox of Digital Identity

Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.

Merkle and Oracle Collaborate on Better Seeding of the Marketing Cloud

Merkle and Oracle Collaborate on Better Seeding of the Marketing Cloud

The two answer a call for expert advice on optimum usage of components in the stack.

Why Millennials Block Ads

Why Millennials Block Ads

It's more about their disdain for bad browser experiences than a dislike of digital advertising.

How Digital Marketing Will Decide the Next President

How Digital Marketing Will Decide the Next President

Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.

DMA Adds 10 New Board Members

DMA Adds 10 New Board Members

New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Telenor Buys Tapad for $360 Million

Telenor Buys Tapad for $360 Million

The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

Matt Rosenberg is ChoiceStream's New CMO

Matt Rosenberg is ChoiceStream's New CMO

The former Hollywood marketer is hired to punch up the story of data-informed programmatic buying.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

This Election Year Digital Runs Neck and Neck With TV

This Election Year Digital Runs Neck and Neck With TV

Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

Finding products and services is easier than it's ever been, but at what cost?

How to (Finally) Win at Marketing in 2016

How to (Finally) Win at Marketing in 2016

General Electric's top digital strategist breaks down how to excel in the industry's ever-changing landscape.

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.

MediaMath Launches 2nd-Party Data Business

MediaMath Launches 2nd-Party Data Business

Helix president Jacob Ross promises high-quality transactional data culled from top online retailers.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

But the future of search and display is fishy for companies in marketing services, media, and technology.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Behold the Marketing Buzzwords of 2016

Behold the Marketing Buzzwords of 2016

Don't go all FOLO. Forge a graphene-like bond with the zeitgeist and watch your Wi-Fi aura glow.

Humans Overtake Bots on the Internet

Humans Overtake Bots on the Internet

But the battle against the bad bots is far from over. They are more plentiful than ever.

Digital Ad Spend for Q3 Was $15 Billion

Digital Ad Spend for Q3 Was $15 Billion

An increase in multichannel activity fueled a 23% rise—and the biggest quarter ever.

Block That Ad Blocker...Politely

Block That Ad Blocker...Politely

BlockIQ asks people running ad blockers to reconsider. But if they don't, it can deny them access to the desired site.

Boomtrain Makes a Stop At Oracle

Boomtrain Makes a Stop At Oracle

It's Amazon-level identity graphing for the masses, says CEO Nick Edwards.

Digital Agencies Have Reason to Rejoice in the New Year

Digital Agencies Have Reason to Rejoice in the New Year

Marketers overcome by data challenges and omnichannel pressures say they'll up their investments in outside help.

Uncle Sam Needs You in the War on Terror

Uncle Sam Needs You in the War on Terror

Anthropologist Scott Atran paints a picture of Jihadist recruitment that should be more familiar to social media marketing teams than to Navy SEAL units.

In 2015, Digital Went Mainstream

In 2015, Digital Went Mainstream

10 insights that will help marketers keep their digital strategies up to date.

3 Abstract Aspects of Digital Culture

3 Abstract Aspects of Digital Culture

Because digital isn't complicated enough.

Rocket Fuel Makes Move to People-Based Marketing

Rocket Fuel Makes Move to People-Based Marketing

It claims 30% higher response for beta testers of the system that promises a single view of individuals across devices.

Stop Worrying About Ad Blockers and Start Worrying About Xindi

Stop Worrying About Ad Blockers and Start Worrying About Xindi

The digital marketing landscape remains open to plunder by a growing lineup of criminal innovators. Meet Xindi.

Episerver begins its ascent

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

IDC: Cloud Spending Will Top $500 Billion by 2020

IDC: Cloud Spending Will Top $500 Billion by 2020

Customer capacity will be nearly boundless in the "DX economy," says the tech researcher.

Has Scalability Reached its Limits?

Has Scalability Reached its Limits?

An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.

10 Twitter Marketing Tips in 140 Characters or Less

10 Twitter Marketing Tips in 140 Characters or Less

Less is more, especially when it comes to marketing on Twitter.

Oracle Fine-Tunes the Customer Experience

Oracle Fine-Tunes the Customer Experience

Oracle Marketing Cloud announces innovations directed at improving the customer experience

How to End the Run of Ad Blockers

How to End the Run of Ad Blockers

Brightcove intros server-side ad insertion for videos, which nullifies ad blockers by evading them.

Buyers Call Sales Reps Early in the Cycle When It Comes to Mar Tech

Buyers Call Sales Reps Early in the Cycle When It Comes to Mar Tech

Facing unlimited options and limited budgets, six out of 10 call vendors during the early research phase.

Internet Ad Revenues Grow 19 Percent

Internet Ad Revenues Grow 19 Percent

Plus, mobile revenues jump 54%.

Finding a Brand Voice That Resonates

Finding a Brand Voice That Resonates

weBoost's brand transformation journey reveals how finding its true brand voice helped it connect with its target audience.

Use Customer Knowledge to Innovate

Use Customer Knowledge to Innovate

Digital disruption is here; customer insight can help companies be disruptors instead of being disrupted.

Cost of Cyber Crime at Average Company Rises 19% This Year

Cost of Cyber Crime at Average Company Rises 19% This Year

Web weasels prefer the U.S., where losses pegged to their activities are twice as high as anywhere else.

Can Ad Tech Bring Down the High Cost of Getting Elected?

Can Ad Tech Bring Down the High Cost of Getting Elected?

Probably not, but this data-driven media tool might make trashing the other candidate on TV more efficient.

Lead Ads: It's All About the Form, Not the Function.

Lead Ads: It's All About the Form, Not the Function.

Facebook's new lead acquisition option could decrease disappointment over incomplete contact info.

IAB: 'We Messed Up'

IAB: 'We Messed Up'

Marketers must reign in and improve ad content on the web or risk losing their audience, warns the IAB's tech chief.

Storytelling to the Next Generation

Storytelling to the Next Generation

Experimenting with emerging technology to reach millennial buyers and influencers

MediaMath Names O'Connell CMO

MediaMath Names O'Connell CMO

An analyst of the programmatic scene for the past five years, O'Connell yearns to get her hands back on the controls.

Customer Acquisition Goes to Washington

Customer Acquisition Goes to Washington

Fluent, an ad tech platform for B2C's and nonprofits, opens a DC office to serve political candidates.

The Old? The New? It's All Marketing to Me.

The Old? The New? It's All Marketing to Me.

Could the DMA really bring together the old and the new, the physical and the digital at &THEN? As a matter of fact, yes.

Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

Facebook Metrics Maven Says Force Digital Staffers Out of Their Comfort Zones

And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.

Marketers Need to Step Up Their Cross-Channel Game

Marketers Need to Step Up Their Cross-Channel Game

Fewer than 30% of marketers track customers across touchpoints by using cookies.

It's About Time, Google!

It's About Time, Google!

This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.

Will Boehner's Departure Stall Remote Sales Tax Bills?

Will Boehner's Departure Stall Remote Sales Tax Bills?

Committee chairs like Goodlatte are likely to have greater influence on legislation under a McCarthy regime.

Video Desires Vary by Country

Video Desires Vary by Country

Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.

Unruly Opens a 'Future Video Lab'

Unruly Opens a 'Future Video Lab'

The promoter of video "shareability" will dissect and analyze clients' videos in its New York office.

Are Your Cross-Channel Strategies Missing Mobile?

Are Your Cross-Channel Strategies Missing Mobile?

A new study suggests that marketers are focusing their integrated efforts on websites, email, and social.

MassMutual Profits From Digital Investment

MassMutual Profits From Digital Investment

The financial services provider redesigns its website to meet customers' modern needs.

Study: TV Directs People to More Direct Channels

Study: TV Directs People to More Direct Channels

People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.

Marketing the Bahamas Is "Better" With Targeted Video

Marketing the Bahamas Is "Better" With Targeted Video

Video lets Nassau tourist board reach targeted audiences it can't through other channels.

Startup Hot Zone Contestants Announced by DMA

Startup Hot Zone Contestants Announced by DMA

Fifteen will duke it out at the &THEN show for the title of Most Digital Disruptor.

The Secret to Being Digital? Be More Human.

The Secret to Being Digital? Be More Human.

Brands that are digital humanists will get further with customers than those who are digital machinists.

Oh Say, Can You Produce?

Oh Say, Can You Produce?

Tech tot Josh Miller is the White House's first director of product. Josh, produce me a Ferrari and some world peace, wouldja?

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

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