The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
91% of ad impressions for recent programmatic campaigns reached Nestlé UK and Ireland's desired market of new consumers
They must locate and promote to the one out of every 143 consumers who make or break their new products.
Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.
Advertisers are leaving $14 billion in 'free advertising' on the table.
The Interactive Advertising Bureau launches a preview event for digital audio marketers.
Removing the video channel's ad inventory from AdX is a bad move for all concerned, especially Google, insiders say.
The private jet company relies on digital content to drive engagement among its high-flying customers.
Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.
What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.
More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.
Interactivity and added options for brand engagement highlight the new options.
The marketing and branding consultant seeks to strengthen its digital chops.
Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.
The social and mobile expert will direct strategy for the company's agency clients.
The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.
A DMN reader explains how we should look at modern marketing.
Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.
The expanded cost per completed view model is three times longer than what Facebook just offered.
71% of Internet users say healthcare providers' websites could be more helpful.
For an extra $15 a month, Stream lets Xfinity customers watch live programming on TVs, PCs, and devices.
Looks like the mobile and social waves are gaining momentum.
The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.
The new tool aims to help digital marketers optimize digital experiences.
An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.
The CPG company revamped its rewards program by using new technology to simplify the member experience.
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
AOL's Tim Armstrong says the goal is to become the world's biggest media provider.
Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.
Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.
Brand marketers reveal how to reach shoppers wherever they are—no matter which device.
The digitally savvy, data-centric CMO is a model for the future of marketing leadership.
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
Jon Suarez-Davis guided the cereal company's digital strategy since 2009.
Value City Furniture helps shoppers navigate its stores with the help of digital tools.
The new name unites its global units and heralds an expansion into services stemming from its online communities.
First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.
RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.
This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.
Social media leads marketers' wish lists, but email still dominates their activities, according the DMA's 2015 Fact Book.
The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.
Retailers will account for more than a fifth of that, followed by automotive and financial services.
Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.
Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.
The Chango veteran moves from programmatic to in-image advertising.
Innovation takes more than just technology; it takes people.
59 million U.S. adults are tuning in to video at least once a month, a study finds.
The operator of .org launches a new top-level domain that serves as a validator for nonprofit status.
Finance giant Amex reveals how to stay current and grow with your customers.
Marketers need to deliver measurable results that show the value of marketing.
It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.
Consumers make irrational purchase decisions; help them choose you.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.
An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.
Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.
Segments can be constructed by type of music, time of day, location, or mood.
The seeds of change have been sown. Here's the potential fruit.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.
The jerky company double teams the competition using TV and digital.
Here are just a few areas of opportunity prime for savvy marketing.
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.
The clothing and accessories brand uses customer behavior data to connect its marketing across channels.
Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.
Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.
Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.
The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.
The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.
This isn't your average cookies conversation.
Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.
Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.
A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.
DialogTech integrations will give Adobe users more insight into driving phone interactions.
Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.
The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.
Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
The ratings king prepares for a day when programmatic buying migrates to broadcast television.
Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.
Five tech trends underlying direct mail marketing success today.
The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.
The mobile pieces of the data collection opt-out puzzle are put in place.
Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.
The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
Wanted: Marketers with digital, social, content creation, and analytics skills.
Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.
What are successful digital marketers doing to stay atop the game?
Are you late to the digital party?
WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.
It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...