How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer relationships? Marketing insiders weigh in.
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.
Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce.
The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
Nine out of 10 B2B marketers admit that their communications reach a significant number of people that will never do business with them.
Marketers who don't bother to learn and use customers' privacy preferences are just a creepy ad or a retargeting sofa away from losing their customers' business forever.
The trade association applauds Obama's commitment to digital marketing, but pleads for more safeguards from Washington.
Anthropologist Scott Atran paints a picture of Jihadist recruitment that should be more familiar to social media marketing teams than to Navy SEAL units.
An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.
And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.