Flexjet Takes Its Website to New Heights

Flexjet Takes Its Website to New Heights

The private jet company relies on digital content to drive engagement among its high-flying customers.

Is Amazon Really Bigger Than Walmart?

Is Amazon Really Bigger Than Walmart?

Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.

Getting the Download on a New Strategy

Getting the Download on a New Strategy

What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.

Answering 3 Key Questions About Video

Answering 3 Key Questions About Video

Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.

In-App Fraud Projected to Cost Marketers $1 Billion This Year

In-App Fraud Projected to Cost Marketers $1 Billion This Year

More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.

AOL Rolls Out New Video Formats

AOL Rolls Out New Video Formats

Interactivity and added options for brand engagement highlight the new options.

Prophet Acquires Altimeter Group

Prophet Acquires Altimeter Group

The marketing and branding consultant seeks to strengthen its digital chops.

The House That Data Built: Use Digital Intelligence To Drive Individualization

The House That Data Built: Use Digital Intelligence To Drive Individualization

Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.

Epsilon Names Edwards CDO of Agency Business

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Ad Tech Companies Reap Bulk of Programmatic Payouts

Ad Tech Companies Reap Bulk of Programmatic Payouts

The techno-wizards who made automatic targeting possible took in 55% of programmatic advertising revenues in 2014.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

A DMN reader explains how we should look at modern marketing.

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Belvedere Vodka Mixes Digital Strategy Into Its Marketing

Shaken or stirred: Marketers for the spirits brand find the right digital recipe for its latest campaign.

Unruly Offers 30-Second Pay Format for Videos

Unruly Offers 30-Second Pay Format for Videos

The expanded cost per completed view model is three times longer than what Facebook just offered.

Healthcare Providers' Websites Are Under the Weather

Healthcare Providers' Websites Are Under the Weather

71% of Internet users say healthcare providers' websites could be more helpful.

Comcast to Test New Streaming Service

Comcast to Test New Streaming Service

For an extra $15 a month, Stream lets Xfinity customers watch live programming on TVs, PCs, and devices.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Looks like the mobile and social waves are gaining momentum.

ASICS Stays in Step With Its Consumers

ASICS Stays in Step With Its Consumers

The athletic wear brand provides interactive experiences that show it understands what it means to be a marathoner.

Evergage Announces MVT Capabilities

Evergage Announces MVT Capabilities

The new tool aims to help digital marketers optimize digital experiences.

Epsilon Hires Powers to Direct Strategy

Epsilon Hires Powers to Direct Strategy

An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.

Kellogg's Rewards Program Doesn't Flake Out on Digital

Kellogg's Rewards Program Doesn't Flake Out on Digital

The CPG company revamped its rewards program by using new technology to simplify the member experience.

Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

Verizon Buys AOL for $4.4 Billion

Verizon Buys AOL for $4.4 Billion

AOL's Tim Armstrong says the goal is to become the world's biggest media provider.

Can Bots Be Stopped in Their Tracks?

Can Bots Be Stopped in Their Tracks?

Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

How to Market Across Multiple Devices

How to Market Across Multiple Devices

Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

Why You Need to Know Ryan Bonifacino

Why You Need to Know Ryan Bonifacino

The digitally savvy, data-centric CMO is a model for the future of marketing leadership.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

Krux Names Kellogg Vet Its CMO

Krux Names Kellogg Vet Its CMO

Jon Suarez-Davis guided the cereal company's digital strategy since 2009.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

Communispace Is Now Simply C Space

Communispace Is Now Simply C Space

The new name unites its global units and heralds an expansion into services stemming from its online communities.

IAB: Internet Ad Spend Reaches 'Historic' Levels

IAB: Internet Ad Spend Reaches 'Historic' Levels

First quarter ad outlays top $13 billion--$2 billion more than last year and more than twice what was spent in 2010.

A Real-Time Digital Connection to Retail?

A Real-Time Digital Connection to Retail?

RSi holds that its new ansa service is the answer to CPGer's need for monitoring in-store returns on digital campaigns.

Big Shifts in Media Spending?

Big Shifts in Media Spending?

This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.

80% of Marketers Will Increase Digital Budgets in the Year Ahead

80% of Marketers Will Increase Digital Budgets in the Year Ahead

Social media leads marketers' wish lists, but email still dominates their activities, according the DMA's 2015 Fact Book.

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

Every Season Is Vacation Season for the Tennessee Department of Tourist Development

The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.

Digital Ad Spend to Near $60 Billion in 2015

Digital Ad Spend to Near $60 Billion in 2015

Retailers will account for more than a fifth of that, followed by automotive and financial services.

Magnetic and MyBuys Merge

Magnetic and MyBuys Merge

Magnetic bolsters its retargeting platform with MyBuys' enhanced personalization capabilities.

And Then, DMA Did Something Completely Different

And Then, DMA Did Something Completely Different

Actually, it's &THEN, and it's DMA's re-imagined annual show, debuting in October, starring Kevin Roberts and the Goo Goo Dolls.

GumGum Names Plomion Marketing Chief

GumGum Names Plomion Marketing Chief

The Chango veteran moves from programmatic to in-image advertising.

8 Digital Transformation Tips

8 Digital Transformation Tips

Innovation takes more than just technology; it takes people.

Original Digital Video Programming on the Rise

Original Digital Video Programming on the Rise

59 million U.S. adults are tuning in to video at least once a month, a study finds.

.ngo Domain Launches for Nonprofits

.ngo Domain Launches for Nonprofits

The operator of .org launches a new top-level domain that serves as a validator for nonprofit status.

Marketing's All About Change, Connections, and Engagement in 2015

Marketing's All About Change, Connections, and Engagement in 2015

Finance giant Amex reveals how to stay current and grow with your customers.

WPP's Sir Martin Sorrell Is Worried About Marketing

WPP's Sir Martin Sorrell Is Worried About Marketing

Marketers need to deliver measurable results that show the value of marketing.

Spotify Plans Move Into Video

Spotify Plans Move Into Video

It's said to be looking for partners in video content development to expand usage and develop new ad revenue sources.

Don't Let Digital Give You a False Sense of Precision

Don't Let Digital Give You a False Sense of Precision

Consumers make irrational purchase decisions; help them choose you.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

L'Oréal's Online Eye-Opener

L'Oréal's Online Eye-Opener

An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

Internet Advertising Revenues Close in on $50 Billion

Internet Advertising Revenues Close in on $50 Billion

Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

The seeds of change have been sown. Here's the potential fruit.

Report Defines Digital Analysts

Report Defines Digital Analysts

The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

The jerky company double teams the competition using TV and digital.

4 Trends to Consider in Entertainment Marketing

4 Trends to Consider in Entertainment Marketing

Here are just a few areas of opportunity prime for savvy marketing.

Marketing Challenge: Too Old to Be Digital?

Marketing Challenge: Too Old to Be Digital?

Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs a younger digital leader and set out to find one, without discussing it with the pair. Insulted, they decided to approach Eichert about it, but were torn about the best approach to take. What should they do?

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Facebook, Twitter to Claim a Third of Display Ads in Two Years

Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

Customer Engagement in the (Very Near) Digital Future

Customer Engagement in the (Very Near) Digital Future

In the digital future customers will demand more. Here are 10 areas marketers need to consider to be prepared.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Google Exec Tapped as Weather Company CMO

Google Exec Tapped as Weather Company CMO

Google head of agency client development David Jaye leaves to take the marketing helm at The Weather Channel's parent company.

Let's Get Phygital

Let's Get Phygital

Altimeter Group's Rebecca Lieb explains what seamless, multichannel experiences all share; plus, which brands are already bridging the physical and digital realms.

Marketers Who Have the Cojones to Be Bold

Marketers Who Have the Cojones to Be Bold

Two DMN Marketing Hall of Femme honorees are among the five winners of the Cojones Awards handed out at SXSW.

Harte Hanks Buys 3Q Digital

Harte Hanks Buys 3Q Digital

The longtime force in direct mail beefs up its digital chops with the purchase of the Silicon Valley agency.

IDC Scales Back Growth Forecasts for Tablets

IDC Scales Back Growth Forecasts for Tablets

The researcher sees just 2% unit growth in the five years, led by Androids. Losing share will be the category-creating iPad.

Six Marketing Lessons We Can All Learn From the Girl Scouts

Six Marketing Lessons We Can All Learn From the Girl Scouts

This isn't your average cookies conversation.

Hall of Famer Steve Young's Marketing Words of Wisdom

Hall of Famer Steve Young's Marketing Words of Wisdom

Read the former San Francisco 49ers quarterback's advice right before your next team meeting for the ultimate marketing pep talk.

Will Apple Watch Make Marketers' Hearts Flutter?

Will Apple Watch Make Marketers' Hearts Flutter?

Jobsville's latest stab at device dominance is not exactly ringing alarms in marketing quarters, though some interesting possibilities are being pondered.

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

Adobe Cloud Taps Into Phone Calls

Adobe Cloud Taps Into Phone Calls

DialogTech integrations will give Adobe users more insight into driving phone interactions.

Marketers Dive Deep Into Digital [Infographic]

Marketers Dive Deep Into Digital [Infographic]

Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

Integral Acquires Video-Checker

Integral Acquires Video-Checker

Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.

Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

The ratings king prepares for a day when programmatic buying migrates to broadcast television.

The Net Neutrality Debate Consumes the Web

The Net Neutrality Debate Consumes the Web

Though always a popular topic, lately consumers have been transfixed by the idea of fair—and free—Internet.

Direct Mail Goes Digital

Direct Mail Goes Digital

Five tech trends underlying direct mail marketing success today.

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

FCC's Wheeler is No Show, Oversight Chairman Chaffetz Not Amused

The House Oversight Committee cancels hearing on net neutrality rules after the FCC chief declines to testify.

Digital Advertising Alliance Intros App for Data Opt-Out

Digital Advertising Alliance Intros App for Data Opt-Out

The mobile pieces of the data collection opt-out puzzle are put in place.

Getting Elected Just Got Cheaper

Getting Elected Just Got Cheaper

Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.

Salesforce Becomes Facebook Marketing Partner

Salesforce Becomes Facebook Marketing Partner

The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Brands Now Depend on Modern Marketers to Get the Job Done [Infographic]

Wanted: Marketers with digital, social, content creation, and analytics skills.

Brand Demands Spur Rise in Ad Viewability

Brand Demands Spur Rise in Ad Viewability

Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.

What Do Digital Marketers Really Want?

What Do Digital Marketers Really Want?

What are successful digital marketers doing to stay atop the game?

Digital Is a Marketer's Wonderland [Infographic]

Digital Is a Marketer's Wonderland [Infographic]

Are you late to the digital party?

Morel Steps Down as Wunderman CEO

Morel Steps Down as Wunderman CEO

WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.

You Can Drag This Ad in Zero Seconds

You Can Drag This Ad in Zero Seconds

PK4 media introduces a "Drag Ad" alternative to "Skip Ad."

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Magzter Launches Netflix-Style Model

Magzter Launches Netflix-Style Model

The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

Teradata Absorbs Mobile Marketing Service Into its Cloud

Teradata Absorbs Mobile Marketing Service Into its Cloud

It acquires Appoxee, a mobile marketing platform created for marketers by marketers.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

What Marketers Should Care About at CES 2015

What Marketers Should Care About at CES 2015

This year's Consumer Electronics Show isn't just for techies; it's an event that's informing savvy marketers and placing them ahead of the tech curve.

Study Finds Half of RTB Auction Video Buys Are Bogus

Study Finds Half of RTB Auction Video Buys Are Bogus

Some 55% of video media placements purchased by 18 leading brands over three months were fraudulent, according to Clearstream.

The 14 Most Popular Articles of 2014

The 14 Most Popular Articles of 2014

What was hot in marketing in 2014? We take a look back at DMN content that resonated most with readers.

Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Digital Drives Engagement, But Not Necessarily Brand Identity

Digital Drives Engagement, But Not Necessarily Brand Identity

Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

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