Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers
Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes
The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.
No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future
The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.
One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads
SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software
Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.
Nidhi Gupta began her career at Nestlé, where she grew its culinary and confectionery international business multifold. After a stint at TiE Silicon Valley, Gupta joined Western Union, a leader in global payment services.
A true West Coast girl at heart, Jasmin Malone was born and raised in sunny Southern California, but has conceded that Washington, DC, is now her home.
Irene Tserkovny has 20 years of marketing and product development experience across eight different industries. She is responsible for product development, product management, and operations at Docurated.
Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.
Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.
Dio Favatas has more than 10 years' experience in direct response marketing with extensive knowledge of digital outreach and social media.
Miranda Abney is a passionate brand architect with an established track record of developing groundbreaking, fully integrated consumer campaigns.
Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets
Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.
The extended-care insurance marketer implemented a solution to turn handwritten information into digital data and speed up its lead-distribution process.
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.
How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer relationships? Marketing insiders weigh in.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.