An town hall discussion on ad blockers takes an interesting twist: Maybe it's time to kick our addiction to scale and give consumers what they want.
And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
People watch 17 times more TV than YouTube. Broadcast's the gateway medium to more targeted channels, holds the Video Advertising Bureau.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
It's difficult for politicians to be direct about anything, but the smart ones will use direct methods to wring value from their marketing budgets in 2016.
Old schoolers will say heck no. The Waltons outdid Bezos by $400 billion in sales last year. But the digital game is new, and it's a long-term play.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.
Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
Social media leads marketers' wish lists, but email still dominates their activities, according to the DMA's 2015 Fact Book.
The state tourism organization launched a multi-seasonal campaign to increase engagement among target markets.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...