Exploring the Future of OTT Video

Exploring the Future of OTT Video

Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

Why Marketers Should Care about Massachusetts' Tax on Cookies

Why Marketers Should Care about Massachusetts' Tax on Cookies

Cookies may be of decreasing importance, but this tax is still important for marketers.

DMN Looks at AI

DMN Looks at AI

Here are 10 recent DMN articles that deal with marketing's version of AI, and the prominence of the subject.

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

Expert tips from Boston's CMC

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

Blis places an intriguing bet on the power of location intelligence to predict customer behavior

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

Striking Matches with MaxPoint

Striking Matches with MaxPoint

The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

What the Burger King Internet of Things Ad Portends

What the Burger King Internet of Things Ad Portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

It's GIF season on mobile. David McIntosh shares what marketers need to know.

Cariloha Drives Traffic and Conversion with Retargeting

Cariloha Drives Traffic and Conversion with Retargeting

How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Influencer Marketing is Creeping into Alexa

Influencer Marketing is Creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

North Memorial health is evolving its branding to empower patients/customers

One on One: Tapping the Hidden Potential of Podcasts

One on One: Tapping the Hidden Potential of Podcasts

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

Finding clients worth keeping, and keeping the clients you find

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

House Votes to Block FCC's Internet Privacy Protections

House Votes to Block FCC's Internet Privacy Protections

Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

Video Gets Interactive

Video Gets Interactive

Marketers Are Approaching a Big Moment with Walled Gardens

Marketers Are Approaching a Big Moment with Walled Gardens

The ANA is calling for transparency from the walled gardens of the digital world. But can it make it happen?

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

goSeek Drives Conversion Through New Native Ad Approach

goSeek Drives Conversion Through New Native Ad Approach

The discount hotel search engine leveraged Yahoo Gemini to drive traffic to its website and acquire new customers.

Welcome to eCommerce Week

Welcome to eCommerce Week

Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Episerver: Softly, Softly

Episerver: Softly, Softly

Episerver seems to be moving steadily closer to being a one-stop shop for marketers

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Welcome to Career Week

Welcome to Career Week

We take a look at a career in marketing, from the perspective of established marketers and those just starting out

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

Stephen Upstone of LoopMe on the objectives and execution of video advertising

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

One video performance firm believes long views are valuable views

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

If there's an issue for marketers, it's misclassification

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

One on One: Louis Rosenberg on the Merits of Swarm Intelligence, the Other A.I.

The award-winning A.I. connoisseur breaks down the science and technology behind swarm intelligence, and why marketers should pay attention.

JetBlue: Found in Translation

JetBlue: Found in Translation

JetBlue is serving existing customers and finding new ones thanks to MotionPoint globalization

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Shipping perks aren't the pull for Prime members. It's the enhanced experience.

A.I. is Making Retail Smarter Too

A.I. is Making Retail Smarter Too

Qubit is putting A.I. smarts into delivering digital experiences for leading consumer brands

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

We asked four digital agencies about best practices in putting campaigns together — and executing

Will Brands Start Marketing to Machines?

Will Brands Start Marketing to Machines?

No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future

The Future of Smart Billboards

The Future of Smart Billboards

Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

People hating and avoiding ads isn't new, but marketers caring about it is.

CEOs Expect CMOs to Lead Revenue Growth

CEOs Expect CMOs to Lead Revenue Growth

Report shows marketing role has shifted

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

Real estate is about physical location. The virtual location of potential buyers is important too

The MarTech Bubble Burst

The MarTech Bubble Burst

Has the martech industry reached its tipping point?

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Obituary: Bradley Hill Wells, 73, co-founder and co-CEO, Cohn and Wells

Obituary: Bradley Hill Wells, 73, co-founder and co-CEO, Cohn and Wells

Opened Cohn and Wells in 1983

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing.

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

40 Under 40 2016: Matt Lattman, Capital One

40 Under 40 2016: Matt Lattman, Capital One

Matt Lattman leads digital marketing for Capital One's consumer bank.

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Tracy Kobzeff, eHarmony

40 Under 40 2016: Tracy Kobzeff, eHarmony

Tracy Kobzeff has more than a decade of experience in marketing and e-commerce.

40 Under 40 2016: Nidhi Gupta, Western Union

40 Under 40 2016: Nidhi Gupta, Western Union

Nidhi Gupta began her career at Nestlé, where she grew its culinary and confectionery international business multifold. After a stint at TiE Silicon Valley, Gupta joined Western Union, a leader in global payment services.

40 Under 40 2016: Andy Rossmeissl, Faraday

40 Under 40 2016: Andy Rossmeissl, Faraday

Andy Rossmeissl leads the Faraday team in its quest to revolutionize customer outreach for companies selling things that matter.

40 Under 40 2016: Lauren Metsig, Maestro Health

40 Under 40 2016: Lauren Metsig, Maestro Health

As CMO, Lauren Metsig leads Maestro Health's strategy and execution of branding, lead generation, PR, and sales support.

40 Under 40 2016: Jasmin Malone, Truth Initiative

40 Under 40 2016: Jasmin Malone, Truth Initiative

A true West Coast girl at heart, Jasmin Malone was born and raised in sunny Southern California, but has conceded that Washington, DC, is now her home.

40 Under 40 2016: Misty Locke, iProspect

40 Under 40 2016: Misty Locke, iProspect

As global CMO, Misty Locke provides an ambitious vision for the iProspect brand

40 Under 40 2016: Michael Litt, Vidyard

40 Under 40 2016: Michael Litt, Vidyard

Michael Litt is the cofounder and CEO of Vidyard, the leading video marketing platform.

40 Under 40 2016: Irene Tserkovny, Docurated

40 Under 40 2016: Irene Tserkovny, Docurated

Irene Tserkovny has 20 years of marketing and product development experience across eight different industries. She is responsible for product development, product management, and operations at Docurated.

40 Under 40 2016: Amanda Russell, Red Hat

40 Under 40 2016: Amanda Russell, Red Hat

Amanda Russell is responsible for global partner marketing and driving incremental revenue through Red Hat's cloud partners such as AWS, Azure, and Google in the North America, LATAM, Asia-Pacific, and EMEA regions.

40 Under 40 2016: Sipra Thakur, Imax

40 Under 40 2016: Sipra Thakur, Imax

Sipra Thakur heads up the digital marketing department at Imax, where she works with her team to create integrated campaigns, identify new areas of growth, and establish strategic partnerships to increase avenues of revenue and marketing impressions.

40 Under 40 2016: Dio Favatas, Truth Initiative

40 Under 40 2016: Dio Favatas, Truth Initiative

Dio Favatas has more than 10 years' experience in direct response marketing with extensive knowledge of digital outreach and social media.

40 Under 40 2016: Miranda Abney, MilkPEP

40 Under 40 2016: Miranda Abney, MilkPEP

Miranda Abney is a passionate brand architect with an established track record of developing groundbreaking, fully integrated consumer campaigns.

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

AdBlock Plus Was Always Going to Build an Ads Marketplace

AdBlock Plus Was Always Going to Build an Ads Marketplace

Not a surprise, AdBlock has been signaling this for years

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

Segment Sources want to collect all your ad data into one place, and draw the connections

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Brave, and the Next Phase of the Ad Blocking Saga

Brave, and the Next Phase of the Ad Blocking Saga

An ad-blocking browser that gives users a cut of ad revenue? Interesting indeed.

Building Brand Connections Beyond Back-to-School

Building Brand Connections Beyond Back-to-School

How Barnes & Noble College uses digital and in-store marketing to support college students throughout their academic career.

One on One: Chetan Kulkarni Hails the Chief Growth Officer

One on One: Chetan Kulkarni Hails the Chief Growth Officer

Solving problems for the eCommerce, travel and hospitality industries by driving growth through marketing

4 Ways Brands Can Participate in Geek Culture

4 Ways Brands Can Participate in Geek Culture

You can't market to them, so best to join them.

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Five Minutes With: Smart Software is Not Enough, says Brendan Morrissey

Brendan Morrissey of Netsertive talks about challenges and opportunities in local digital marketing

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards

"Squadless" takes a money-centric approach to preventing teen smoking, gets custom Twitter emoji.

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

Lyon: The City of CRM

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

How to Regain Ad-Blocking Consumers

How to Regain Ad-Blocking Consumers

Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

Now comes the hard part.

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

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