Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.
The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.
Young adults touch their cell phones an average of 43 times a day—and that's just when they're not on other devices, says a new study urging marketers to keep millennial messaging consistent.
A seat on one of Virgin Galactic's first-planned space flights is first prize in a contest sponsored by Virool.
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products. More than half of them, though, consummate the sale in-store.
Webydo, which gives designers the keys to Web design, seeks to challenge Adobe.
The agency becomes the latest combatant in the war against unviewable video ads.
Interactive content can help publishers achieve their revenue goals.
Three quarters of global marketing chiefs see digital creating a new game in the years directly ahead. The same number, however, doubt they'll be ready for it.
The Data Trust, a provider of lists to conservative candidates, links with Targeted Victory to expand into online.
Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.
A study shows that consumers don't mind ads if it means they can continue to access free media.
At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.
More than 2,000 digital consulting experts will join with PwC as strategic adviser to businesses in digital transformation.
It partners with 360i to help brands forecast what content is about to go viral using its proprietary predictive engine.
Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.
O3b Networks, whose cofounder heads Google's satellite venture, brings real-time connectivity to ships and drilling platforms in remote sea locations.
A market share grab for smartphones and tablets has computer and electronics marketers devoting half of their digital ad dollars to direct-sales vehicles.
The share of budget allocated for digital marketing is growing by leaps and bounds.
It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.
They might be longtime rivals, but Microsoft and Salesforce are now partners.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as "high-probability."
"Marketers need to be spot-on with their first appeals to customers," says the digital marketing veteran.
Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.
The tag management provider's new connectors to leading marketing clouds aim to improve remarketing campaigns.
What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.
The path to customer experience is paved with relevant customer interactions.
4 benefits of process that help to ensure success with an agency partner.
The data company looks to expand its online-offline reach with the purchase of the onboarding service.
Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
Two ways digital marketers can shoot higher than average for campaign performance.
Not only is Taulia making entertaining videos (how many B2B brands can make you laugh?), but the strategy behind its video marketing is impressive.
Creating a successful test is only one half of the equation—creating a culture of regular testing and enthusiasm for optimization is equally as important.
Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?
Brand spending on premium formats grows 55% in first quarter; AOL agrees to acquire multichannel marketing modeler Convertro.
The question about "real time" is whether it's actually real time, or just near real time.
Eschewing traditional metrics can lead to big-league wins for marketers.
Gartner research shows that marketers plan to increase their digital marketing budgets by 10% in 2014.
New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.
Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
Demandbase announces the addition of video and mobile ad serving to its B2B marketing platform.
The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Three areas to master to deliver a digital experience that will gain greater customer engagement.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.
The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.
Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.
Although some marketers will argue that virality is a kind of magic, there are strategic ways to increase the likelihood of your video's success.
Nielsen Online Campaign Ratings aims to help marketers maximize ROI of online ads in concert with TV placements.
Experts weigh in on the pros and cons of programmatic ad buying and offer tips on how to steer clear of some of ills plaguing the purchasing model.
IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs.
The company has three top telecoms and two leading automakers signed up for its cross-functional service.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
Head of investor group lauds the company's convergence of marketing and advertising technology.
A new interface integrates media intelligence with real-time audience data in a centralized platform.
Integration aims to arm users with enhanced methods for finding and categorizing high-value segments.
60 Minutes be damned. Four-fifths of of marketers express confidence in data-driven marketing and will spend more on it, says the Direct Marketing Association.
The cloud-based data company adds first-party data and email services to its repertoire.
Reap all of video's benefits without all of the Hollywood drama.
AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.
Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.
As goes Google, so goes the digital ad world. The company will see a 10-point swing in share to mobile search ads this years, says a new report.
New release of Spectrum platform uses a Google-like graph database to create multi-dimensional views of customers.
Established companies face extinction if they fail to charge CMOs and CIOs with undertaking digital overhauls in a race to future success, says a Forrester study.
CMO Lisa Arthur advises marketers to get to know the customers behind all the technology.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
The White House shines a bright light on frivolous patent infringement suits, urging the introduction of rule changes and online help for unwitting defendants.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Even the right text or email sent at the wrong time could be costly.
The company promises more relevant communications via embedded predictive analytics and open access across several cloud-based databases.
The agency has named Sarah Hofstetter as the new CEO of the agency, worldwide.
Venture group led by Time Warner invests $5 million in iSocket, a technology program to automate buying and selling of premium, reserved ad inventory.
The advertising automation company goes public as digital and mobile advertising continue to grow.
Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.
Like it or not, today all brands are in the technology business, says Aaron Shapiro, CEO of Huge, speaking at the Marketing&Tech Partnership Summit in NYC.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Its revamped preference center offers personalization for customers in 120 countries.
It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.
Adobe Campaign—formerly known as Neolane—is tied to Adobe Experience for the purposes of improved content marketing.
The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.
Common mistakes marketers make and the solutions needed to fix them.
Better targeted radio ads in the medium's highest-rated environment is the company's aim.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.
The Midwest financial services firm builds affinity by sponsoring hometown happenings like Chicago's Magnificent Mile Lights Festival.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.