AOL to Pay Viewpoint for Use of Media Player

Share this content:
America Online will license Viewpoint Corp.'s rich media technology, AOL said.


AOL, Alexandria, VA, will pay New York-based Viewpoint an undisclosed annual licensing fee to use its Viewpoint Media Player across all AOL properties, including its shopping and advertising areas.


"This builds a competitive edge for AOL to attract advertisers and provide richer content to its users without a plug-in and opens up a large number of revenue possibilities because ... rich media capabilities are all built in," said Frank DiLiberto, a representative for Viewpoint.


The player includes video, audio, interactive three-dimensional options, two-dimensional zoom views, panoramas and character animation.


"They [AOL] are throwing their weight behind Viewpoint because it is the only [technology] that can do Flash and 3-D at the same time, without plug-ins," DiLiberto said.


In addition, the multimillion-dollar deal is Viewpoint's largest account to date, DiLiberto said. Viewpoint's technology has primarily been used for product demonstrations and advertising for clients such as Dell, Nike, Eddie Bauer and Sony.


close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above