AOL, SPSS Strike Online Research Deal

Share this content:
SPSS Inc., a technology provider and market researcher, has struck a strategic alliance with America Online Inc.'s Digital Marketing Services division for extensive research across the nation's largest online portal.


In the deal, the SPSS MR division has gained the exclusive rights to distribute survey samples drawn from the 31 million-plus AOL members and millions of other users of Dulles, VA-based America Online's sites.


The alliance aims to boost the growth of online research by offering an integrated platform of programming, data collection, analysis and reporting tools. This Internet sample will offer marketers an assessment of their customer services or products.


As part of the four-year deal, all parties involved will collaborate to expand online industry survey and sample services via OpinionPlace.com, which claims to be the leading portal for survey research respondents.


AOL's Digital Marketing Services will screen and distribute Opinion Place survey respondents to SPSS MR.


SPSS, Chicago, has the rights to Digital Marketing Services' Landscape survey software. It also will be in charge of the marketing, survey programming and hosting for non-AOL marketing research customers.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above