AOL Increases Access to Hispanic Market

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America Online and Univision Communications, a U.S. based Spanish-language media company, announced a strategic content and marketing alliance yesterday.


The two said the agreement will expand both companies' efforts to increase U.S. Hispanic Internet penetration and better reach current Hispanic Internet users.


AOL will expand its Spanish-language offering by featuring Univision.com content across several AOL interactive properties. Users of Univision.com will have access to AOL's e-mail and AOL Instant Messenger applications, and AOL will receive significant exposure across Univision's television networks.


America Online will also launch a comprehensive Spanish-language television campaign, and Univision will include AOL Keywords in select on-air advertising for Univision.com.


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