AOL Cuts 15% of Online Marketing Staff

Share this content:
America Online cut 90 jobs from its interactive marketing group yesterday, according to wire reports. The job cuts came a day after the company named former USA Networks executive Lisa Brown to the new post of executive vice president of interactive marketing.

The staff reduction, which amounts to 15 percent, is the second round at the unit this year. In May, 120 jobs were eliminated in the interactive marketing group, which sells online ads to other companies.

Brown has been tapped to develop new forms of marketing and sponsorships and to embed e-commerce into the services. She reports to Bob Sherman, president of AOL interactive marketing.

AOL is expected to announce a strategic shift in operations to the AOL Time Warner board of directors tomorrow that includes less focus on advertising and more emphasis on programming and new interactive services. It will be unveiled to the public Dec. 3.

Also this week, AOL said that it has banned teen-agers from its shopping areas, after criticism that it was allowing young people to buy pornography, alcohol and tobacco from partner sites.

Customers younger than 18 cannot shop on AOL with partner stores, including auctioneer eBay and retailer, AOL spokesman Nicholas Graham said. Previously, children ages 13 to 17 who signed on with a parentally controlled screen name could buy products and services with a credit card at AOL partner stores.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above