AOL Broadband Picks BBDO New York

Share this content:
America Online Inc., an AOL Time Warner company, named BBDO New York as its U.S. agency of record for AOL Broadband.


A list of 19 agencies pitching for the account was whittled to six by the Dulles, VA, Internet giant. The account had no incumbent.


Until the award, BBDO was handling special-event work for AOL. The agency began work for AOL Broadband with a commercial that aired Jan. 26 during Super Bowl XXXVII. It also created ads for the Daytona 500 and the upcoming Academy Awards.


As the new agency on the overall account, BBDO will break its first full-fledged marketing campaign for AOL Broadband.


The flagship office of Omnicom Group Inc.'s BBDO Worldwide, BBDO New York has accounts like Campbell Soup, Pfizer, Pharmacia, Pizza Hut, Office Depot, HBO, Gillette, Long John Silver's and FedEx.


BBDO may be in for more business from AOL. The agency was retained along with Wieden & Kennedy to work on the AOL brand. One of them will be named to the account based on their creative performance.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here