AOL, AutoNation Sign Multiyear Agreement

Share this content:
America Online, Dulles, VA, yesterday signed a multiyear agreement naming AutoNation its exclusive online car dealer.


The companies will develop a co-branded Web site that will be part of AOL's new AutoChannel, which is slated to launch in the fall.


AOL members who use AutoNation will receive benefits, including a year of free scheduled service, $200 off factory-ordered vehicles and $100 off the purchase of a theft deterrent device.


In other news, AutoNation, which operates 19 dealerships in addition to its online site, acquired AutoVantage car buying services for an undisclosed amount.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above