Answers acquires Lexico for $100M

Share this content:

Answers Corp., creator of, has agreed to acquire Lexico Publishing Group LLC, owner of, and, for $100 million in cash.

The transaction, subject to financing and customary closing conditions, is scheduled to complete by this fall.

Lexico provides reference products and services and attracted about 11.5 million unique users in the United States in June, according to comScore Media Metrix.

Answers will be able to increase its page views through this acquisition. More than 85 percent of Lexico's traffic is direct from people searching specifically for the word "dictionary" in search engines.

The resulting shift in traffic mix should significantly reduce's current reliance on search-engine algorithms, the company claimed.

According to comScore's June data, the addition of Lexico's Web properties will increase Answers reach to more than 22.5 million monthly unique users, which would rank No. 28 in the top US properties.

Loading links....

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here