Answers acquires Lexico for $100M

Share this content:

Answers Corp., creator of Answers.com, has agreed to acquire Lexico Publishing Group LLC, owner of Dictionary.com, Thesaurus.com and Reference.com, for $100 million in cash.

The transaction, subject to financing and customary closing conditions, is scheduled to complete by this fall.

Lexico provides reference products and services and attracted about 11.5 million unique users in the United States in June, according to comScore Media Metrix.

Answers will be able to increase its page views through this acquisition. More than 85 percent of Lexico's traffic is direct from people searching specifically for the word "dictionary" in search engines.

The resulting shift in traffic mix should significantly reduce Answers.com's current reliance on search-engine algorithms, the company claimed.

According to comScore's June data, the addition of Lexico's Web properties will increase Answers reach to more than 22.5 million monthly unique users, which would rank No. 28 in the top US properties.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above