Amusementpark.com Plans Branding Tour

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Amusementpark.com yesterday said it had started organizing a 70-city, 90-day tour for next summer to build its brand.


Events and the projected cost of the tour are still being worked out, said Joie Pitre, vice president of marketing at the Los Angeles firm.


"We expect this to drive traffic and have a positive effect," she said. "We want the site to be an important part of the [amusement park] community."


The tour builds on other offline efforts put into motion by the site, which targets park goers of such venues as Six Flags and Cedar Point. Amusementpark.com has signed co-marketing agreements with more than 70 amusement parks in its three-month history.


In most deals, the company gets signage at the parks in return for ad space at its site. The site also sells tickets for many of the parks, taking a cut of the sales.


Amusementpark.com will look to partner with overseas parks in countries where the weather is warm during winter months to compensate for the expected slowdown in ticket purchasing after the start of October in the United States.


The company also plans to add a Thrill Society section, where viewers will be able to field amusement park trivia, participate in chat rooms and read interviews with industry executives. Video footage of rides and games from various parks also will be available.


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