Amount of Blocked E-Mail Dips a Little: Return Path

Share this content:

E-mail services firm Return Path found a slight decrease in commercial e-mail not reaching customers in its recent E-mail Blocking and Filtering Report.

The New York-based firm found that only 19.2 percent of e-mail is being blocked or filtered, a slight decrease over 2005 when 20.5 percent was blocked. In 2004 the report found that 22 percent was not getting through.

Return Path reviewed data from e-mail campaigns that used the companies Sender Score Mailbox Monitor from January to June 2006 to produce the study.

Sender Score Mailbox Monitor is one of Return Path's four main services and products for e-mail deliverability that examines blocking and filtering issues after an e-mail campaign.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above