American Greetings relaunches BlueMountain.com

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AG Interactive, the new media subsidiary of American Greetings Corp., has relaunched BlueMountain.com, a Web site featuring e-cards and printable greetings.

At www.bluemountain.com, consumers can purchase more than 2,000 e-cards and search a full catalog of printable greetings such as cards, stationery, invitations and business cards.

The redesign from AG Interactive is the result of a nine-month review process that was built off the input of subscribers.

The site has been restructured to place e-cards on the front page, providing immediate access to online greetings.

It has also added an "Awareness and Activism" area that features events and topics such as Breast Cancer Awareness, Hurricane Katrina Relief and Hispanic Heritage Month.

The site provides e-cards that can be sent to help spread awareness about important events and to offer philanthropic support.

The entire relaunch is part of an overall initiative to ensure that Cleveland-based American Greeting's online sites - AmericanGreetings.com, BlueMountain.com, Egreetings.com and BloombyAG.com - are tailored to specifically meet the interest of their subscribers.

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