America Online, Target Sign Cross-Marketing Pact

Share this content:
America Online yesterday signed a cross-marketing agreement with Target.


The deal calls for target.com, Target's online store, to become a retailer across several AOL brands and for AOL to become Target's preferred online service for promoting products and services.


In addition, Target will provide its merchandise through ShopatAOL online shopping destinations and other areas across AOL, AOL.com, Compuserve, Netscape Netcenter and AOL Digital City.


Target marketing channels, in-store promotions and AOL's online areas will promote the arrangement.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here