*Amazon's Launch in Japan is Its First Asian Venture

Share this content:
E-commerce heavyweight Amazon.com yesterday entered the $3.2 billion Japanese e-commerce market with www.Amazon.co.jp.

Amazon's first Asian venture will make available 1.7 million Japanese and English titles through the e-commerce site. Foreign titles also will be available.

It is Amazon's fourth venture outside the United States, following sites in Germany, France and the United Kingdom. Although the Japanese site just launched, Amazon reported it already has 193,000 customers, based on Japanese users of the U.S. site.

Amazon will offer discounts on all English and foreign books and free delivery until the end of the year to lure customers. Japan's book distribution system made it unfeasible for Amazon to discount Japanese titles, Amazon officials reported.

"We want to be the earth's most customer-centric company," Amazon CEO Jeff Bezos said during a press conference in Tokyo.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above