**Amazon, Toysrus.com Agree to Partnership

Share this content:
Amazon.com and Toysrus.com will partner to operate Web sites selling toys, video games and baby products.


Under terms of the 10-year strategic alliance, Amazon.com, Seattle, will provide site development, order fulfillment and customer service. Toysrus.com, which is majority-owned by brick-and-mortar retailer Toys 'R' Us Inc., Paramus, NJ, will identify, buy and manage inventory. Amazon.com will house inventory from both companies in its distribution centers.


The site offering toys and video games is expected to open this fall, and the site offering baby products is expected to open in the first half of next year. The agreement also allows for the global expansion of the partnership.


Amazon.com will be compensated through a series of fixed payments, per-unit payments and a single-digit percentage of revenues. It also will receive warrants entitling it to acquire 5 percent of Toysrus.com. Amazon.com, Toys 'R' Us and Toysrus.com will market the sites to their respective customers.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here