Amazon to Charge Publishers for Recommendations

Share this content:
Amazon.com came under fire yesterday for charging publishers as much as $10,000 per title to recommend certain books to customers via e-mail, according to news reports.


While a Reuters report referred to the new policy as an extra charge for publishers, Amazon spokeswoman Kristin Schaefer said publishers will not be paying more than usual for recommendations.


"We have extended our co-op [placement] program [from the site only] to make co-op placements also available in targeted customer communications," she said.


Fees to pay for e-mail recommendations would be pulled from each publisher's pool of funds already set aside for the year and will not be an extra charge, Schaefer said.


Schaefer disputed critics' charge that Amazon customers could be confused about whether the recommendations are paid ads or unbiased reviews from its editors.


"The editors will be unbiased," she said. "That's why they [reviews] have to go through an editor, rather than the manager of a co-op program."


In addition, a publisher paying for the recommendation of a title does not guarantee that the title will be recommended, she said.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here