Amazon Retailers Get Search Marketing Help

Share this content:
Amazon retailers will get help with their search marketing campaigns through a new agreement with paid search marketing firm Efficient Frontier.


Amazon Services Inc., a division of Amazon.com, will offer Mountain View, CA-based Efficient Frontier's search marketing solution to its retail clients.


Though Amazon is a good place for retailers to start selling products, said Ellen Siminoff, president/CEO of Efficient Frontier, executives are aware that its merchants need broad distribution on search engines.


"Amazon has realized that many of these retailers will want to be able to buy distribution beyond the Amazon site, because search works so well for everybody," she said.


Efficient Frontier will work with Amazon and participating retailers to "figure out what makes the most sense for their campaigns," she said. "Do they need more keywords, do they need to bid differently? Hopefully, we can get them better ROI than they've been getting on their own."


Efficient Frontier works with numerous retailers, including BabyCenter and E-LOAN.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here