Alaska Airlines Adds Chat Service to Web Site

Share this content:
Alaska Airlines' online customers got a new way to contact a sales agent without picking up a phone this week when the company added an Internet chat feature to its Web site.


Visitors to alaskaair.com and horizonair.com, the Web site of Alaska Airlines' sister airline, can click a button to gain access to a customer service representative while booking a flight online. The representative can communicate with the consumer through a pop-up instant messaging box.


The service, provided by FaceTime Communications, Foster City, CA, went live Monday.


Using instant messaging for customer service provides immediate replies to consumer inquiries not possible with online self-help and e-mail, said Glen Vondrick, CEO of FaceTime. It also lets the consumer receive help without having to go offline to dial a toll-free number.


"There's plenty of other industries that offer this," Vondrick said. "I think it's a no-brainer for anybody with a customer-facing Web application."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above