Akamai Index Shows Internet Spike on Cyber Monday

Share this content:
Online retailers saw a 35 percent spike in traffic yesterday, according to a survey of Internet sites.


Akamai, Cambridge, MA, said its Akamai Net Usage Index for retail was already tracking upward by midday on the newly nicknamed "Cyber Monday." Total North American traffic by visitors per minute was up 35 percent. Web sites in the survey were drawing 1.63 million visitors per minute, Akamai said.


The index tracks 100 U.S.-based online retailers like etoys.com, jcpenney.com and circuitcity.com.


Akamai said global audiences visiting leading shopping sites have been rising at an average of 3.6 percent weekly since Oct. 31. Traffic was expected to peak around 4 p.m. yesterday.


The company said it expected to release a desktop Widget today that can be downloaded to a computer. The Widget lets users monitor traffic to e-commerce sites in real time. It is available at http://akamai.com/widgets.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here