Ahold Buys Controlling Stake in Peapod

Share this content:
Troubled online grocer Peapod found a lifeline Friday when Netherlands-based Ahold agreed to buy 51 percent of the company for $73 million.


As part of the agreement, Chicago-based Peapod will continue to operate as an independent company, while Ahold will supply the company with goods, services and fast-pick fulfillment centers.


Ahold owns five supermarket chains in the eastern United States including Stop & Shop and Edwards.


Peapod will use mezzanine storage areas at Ahold stores as fulfillment centers, the companies said. They plan to open 50 such centers over the coming years in the hopes of enhancing both retail and online customer service.


Last month, four venture capital firms withdrew a potential $120 million investment offer to Peapod after company President/CEO Bill Malloy abruptly resigned. The company was left with just $3 million in operating funds.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above