Agencies explore digital print in Austin

Share this content:
Jeff Swystun
Jeff Swystun

A recurring theme at the half dozen or so digital print conferences that I've attended over the past year has been the need for marketing agencies to have a greater understanding of digital print's capabilities in order for it to gain greater buy-in with marketers.

Which is why it was nice to see such a large turnout from the agency side at QuantumDigital's Marketing Summit this week in Austin. Representatives from DraftFCB, Targetbase, Hawkeye, and DDB, among several others, were on hand. It interesting to see that the people in attendance came from various departments within agencies – creative, print production, business development and the executive suite.

What I heard from these representatives is that they were there to learn more about digital print and variable data print with the goal of being able to talk authoritatively about these solutions with their bosses and clients. At least one group is considering partnering with a digital print provider – as well as other marketing services providers – in order to be able to offer more services as part of an integrated solution. Another individual was present to bone up on what's new in digital print as it relates to mail after spending time concentrating on other areas of print.

The presenters talked a lot about using Web portals for ordering marketing materials and the importance of social media. I really liked the solution from Text4CRM and QuantumDigital that brings together mobile marketing and digital print. It enables marketers to send out a personalized postcard directing recipients to text a keyword to a shortcode number for a special offer or more information.

It is more solutions like this that marry together newer technology such as mobile with print in an actionable way that will undoubtedly get both agencies and marketers excited about digital print's capabilities.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above