Agencies explore digital print in Austin

Share this content:
Jeff Swystun
Jeff Swystun

A recurring theme at the half dozen or so digital print conferences that I've attended over the past year has been the need for marketing agencies to have a greater understanding of digital print's capabilities in order for it to gain greater buy-in with marketers.

Which is why it was nice to see such a large turnout from the agency side at QuantumDigital's Marketing Summit this week in Austin. Representatives from DraftFCB, Targetbase, Hawkeye, and DDB, among several others, were on hand. It interesting to see that the people in attendance came from various departments within agencies – creative, print production, business development and the executive suite.

What I heard from these representatives is that they were there to learn more about digital print and variable data print with the goal of being able to talk authoritatively about these solutions with their bosses and clients. At least one group is considering partnering with a digital print provider – as well as other marketing services providers – in order to be able to offer more services as part of an integrated solution. Another individual was present to bone up on what's new in digital print as it relates to mail after spending time concentrating on other areas of print.

The presenters talked a lot about using Web portals for ordering marketing materials and the importance of social media. I really liked the solution from Text4CRM and QuantumDigital that brings together mobile marketing and digital print. It enables marketers to send out a personalized postcard directing recipients to text a keyword to a shortcode number for a special offer or more information.

It is more solutions like this that marry together newer technology such as mobile with print in an actionable way that will undoubtedly get both agencies and marketers excited about digital print's capabilities.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here