Aflac launches user-generated video contest

Share this content:
Aflac launches user-generated video contest
Aflac launches user-generated video contest

Aflac launched its first user-generated video contest, called the “10 Second Challenge,” on March 18. The competition, which is taking place on the brand's Facebook page and Aflac's Web site, encourages consumers to submit videos of themselves explaining exactly what Aflac does for policy holders in 10 seconds or less.

The Zimmerman Agency, Firstborn and Stuzo collaborated on the effort.

The campaign is part of a larger initiative called “You don't know quack,” which began in January. That effort includes Internet marketing, social media and out-of-home advertising components. Its ultimate goal is to expand brand awareness and educate consumers about the type of insurance that Aflac offers.

“We have phenomenal brand recognition, but a less-than-stellar understanding of what we actually offer,” said James Wisdom, director of new media for Aflac. “This campaign addresses that.”

Consumers can enter the contest and vote for other participants at or Aflac launched a Facebook page for its iconic duck mascot last April.

To vote or enter the contest, consumers must give their name and e-mail address. However, building out the company's e-mail database is a tertiary goal, according to Wisdom. Instead, Aflac is focused on increasing the number the contest's video views.

Wisdom said he'd be happy to get 200 video submissions. “But we'd rather have 50 videos that get a million views than 200 videos getting 500,000,” he added.

Aflac is promoting the contest through television ads, online banners and SEM. The television and online spots feature NASCAR driver Carl Edwards.

The contest will run until April 18, when the company will count votes to choose 10 finalists. An Aflac panel will pick the ultimate winner, who will receive $25,000. Three runners-up will get $1,000 each.

Wisdom said the user-generated videos may be used for future Aflac initiatives, including pre- and post-roll ads.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above