Adzone: Internet Ad Spending Up

Share this content:
Advertising spending on the Internet increased 54 percent over the last six months, according to AdZone Interactive. The company said yesterday that ad spending rose from $818,500,000 to $1.2 billion from January to June this year. AdZone is an advertising research firm that specializes in automated retrieval, classification, analysis and delivery of Internet advertising data.


"Brand expenditures, Web site and Web site network revenues continue to grow significantly despite talk of a dot-com slow down," said John Cordona, president of AdZone.


In June, the top 10 brands spent $367 million with realnetworks.com leading all others at $103 million. Film.com was a distant second at $69.2 million. Other significant companies were Datek at $26 million, Verioprimehost.com at $25 million and Yahoo at $19 million.


America Online led all Web sites in ad revenue at $65 million with Yahoo following at $46 million and eBay at $32 million. Yahoo led all networks with $107 million in ad revenues.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here