Adzone: Internet Ad Spending Up
"Brand expenditures, Web site and Web site network revenues continue to grow significantly despite talk of a dot-com slow down," said John Cordona, president of AdZone.
In June, the top 10 brands spent $367 million with realnetworks.com leading all others at $103 million. Film.com was a distant second at $69.2 million. Other significant companies were Datek at $26 million, Verioprimehost.com at $25 million and Yahoo at $19 million.
America Online led all Web sites in ad revenue at $65 million with Yahoo following at $46 million and eBay at $32 million. Yahoo led all networks with $107 million in ad revenues.