Victoria Hall, Senior Reporter
September 16, 1999
AdSmart Creates Targeted Categories
AdSmart, Andover, MA, an online advertising network of 300 Web sites, announced this week that it has outlined a sales strategy that involves the creation of new divisions within its framework of sites, which should better enable advertising media buyers to target impressions.
It is now offering advertisers options to purchase in the following categories: women, sports, business/finance, technology, travel, automotive, young adults, and its Hispanic division, NetFuerza.
AdSmart will also offer advertisers 20, more targeted groups for additional ad refinement. The groups include males 12-24 years old, adventure sports enthusiasts, affluent consumers, e-commerce and early adopters.
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