Adobe Upgrades Internet Video System

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Adobe Systems Inc. this week debuted Premiere 6.0, the enhanced version of its desktop publishing system targeted at e-businesses looking to do video production inhouse.


The upgraded version enables companies to post and stream footage to the Web, whereas the system's earlier versions provided more basic video-editing capabilities.


Technically, the system allows users to set timeline markers for HTML pages during Web video playback and to output multiple files for streaming.


Another feature is called Automate to Timeline, which allows video developers to work with sequences of clips at their storyboards or project windows. The Premiere package also includes a professional-level audio mixer, according to Adobe.


The system allows sites to offer streaming video on video formats such as RealNetworks, RealMedia, Microsoft WindowsMedia and Apple QuickTime. In addition, Premiere allows the use of digital video devices and interfaces and works with other Adobe applications, including After Effects, Photoshop and GoLive.


Adobe Premiere 6.0 will be released sometime after January and is expected to be priced around $549. Registered Premiere users can upgrade to version 6.0 for $149. Upgrades from Adobe Premiere LE versions will cost $199.


Competitive brands in the video-to-Web market include Apple Computer Inc.'s Final Cut Pro and Avid Technology Inc.'s Xpress DV.


"The ability to put video to the Web opens up a lot of potential for content and marketing," said Wanda Meloni, an analyst at digital media technology market research firm M2 Research, Encinitas, CA. "We're just scratching the surface as far as what you can do with it in terms of promotions, e-commerce, education or communications."


More information on Premiere can be found at www.adobe.com.
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