Adidas Signs Marketing Agreement

Share this content:
German sporting goods marketer adidas-Salomon AG took

its first major plunge on the Internet yesterday with the

decision to form a marketing and e-commerce

relationship with U. S. sports media company and its European subsidiary.

According to the letter of intent for the three-year

deal, adidas will advertise its brand and products on

CBS SportsLine at and In addition, adidas products will also

sell on, which operates local-language

online stores in the U.S., Germany, France, Italy,

and Spain.

"We don't look at e-commerce today as separate from

the Internet, but we want to look at this as a whole

[and] we want to exploit the opportunities," said

Peter Csanadi, spokesman of adidas.

Financial terms of the deal were not disclosed,

although Csanadi said it was in the millions of


The alliance will cover the U.S., Europe and Asia, a

new market that SportsLine and soon intends

to enter. Plans call for cross promotions between the

two online companies and adidas, including

co-marketing through Web- and land-based events.

While little is known about the e-commerce aspects of

the deal, Csanadi said that contextual sales

will play an important part in the deal. So, for

instance, visitors to the site will soon be

able to buy an adidas product displayed on a player's

visual by simply clicking on it.

In return, will get offsite advertising and

sponsorship sales support from adidas media buys.

Based in Herzogenaurach, Germany, adidas first started

selling online to U. S. consumers in mid-1999.

Visitors to can buy over 500

company products. European consumers, on the other

hand, were able to buy adidas products only March

onwards at

adidas last year recorded revenues of nearly $5

billion, most of it through bricks-and-mortar store

sales of footwear, apparel and hardware products under

the adidas, Salomon, Taylor Made, Mavic, and Bonfire

Loading links....

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here