Ad Serving System Targets By Location

Share this content:
WindWire Inc. today is expected to announce First-To-Wireless, a wireless ad serving system that delivers ads based on the location of the recipient.


Designed for advertisers, content providers and wireless service providers, the system detects the location of people using the Internet over cell phones, hand-held computers and two-way pagers.


Viewers reading the online sports section of a Chicago newspaper, for example, could receive an ad for tickets to a sporting event that night. Search engine entries can also be used to predict the locations of users.


In addition, the system can also place ads based on the topic of a search. If a wireless user searches for a best-selling fiction writer, for example, First-To-Wire can place an ad from a local, regional or national book vendor.


The system lets marketers use an array of Internet ads, including banners, interstitials and coupon-based promotions.


Banner and coupon ads are text-based, with an appearance similar to ads commonly seen in e-mail newsletters. Interstitials, on the other hand, can contain some graphics.


Upper-income professionals lead the demographic of wireless users, said David Wilson, executive vice president of WindWire, Morrisville, NC. However, other groups such as college students and "soccer moms" are adding to the expanding wireless audience, he said.


WindWire will charge primarily on a varying cost-per-thousand-ads-served basis. The firm also is open to cost-per-click and revenue sharing arrangements.


"We will not pay consumers per click like some other traditional online networks," said David Spitz, vice president and chief technology officer at WindWire. "In a pay-per-click arrangement, you never know if the consumer is really interested or just wants the 25-cent compensation."


WindWire launched last summer with Windcaster , the proprietary technology supporting First-To-Wire. The company also plans to provide an opt-in service, labeled Fast Track, to local retailers, enabling them to target ads to consumers within a 10-mile radius of their place of business.


Visit www.windwire.com for more information.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here