AccuWeather Launches Live Internet Radio Show

Share this content:
AccuWeather.com has begun running a live one-hour weekly Internet radio show that features discussions of weather issues.


Called "Shoot the Breeze," the show runs Thursdays at 7 p.m. at www.accuweather.com and http://broadcast.yahoo.com. It features AccuWeather meteorologists, who discuss questions sent by phone or e-mail pertaining to a weather topic selected for that week.


Aside from the streaming audio, viewers can see graphics that further explain the topic. According to AccuWeather, the show was put together technologically to let viewers with 28.8k modems and up receive a quality connection.


The Chicago-based firm plans to track listeners' interests to offer targeted advertising opportunities.


"Radio broadcasts will be the next step in the evolution of a complete interactive experience that will rival traditional broadcast media and have the added advantage of immediate availability," said Joel N. Myers, president of AccuWeather.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above