50% of Web Browsers Actually Buy

Only half of the 33.1 million Web users who research, browse or comparison shop for products have actually made an online purchase within the last year, said e-commerce and Internet analyst, eMarketer (www.emarketer), New York, in its January 1999 eMarketer eCommerce: Retail Shopping Report.


The report also lists the top five factors that motivate consumers to make a buy decision online: conveniences such as necessity of product, accessibility of sales and policy information; security of credit card transactions; customer service; variety of products offered and competitive pricing.
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