50% of Web Browsers Actually Buy

Share this content:
Only half of the 33.1 million Web users who research, browse or comparison shop for products have actually made an online purchase within the last year, said e-commerce and Internet analyst, eMarketer (www.emarketer), New York, in its January 1999 eMarketer eCommerce: Retail Shopping Report.


The report also lists the top five factors that motivate consumers to make a buy decision online: conveniences such as necessity of product, accessibility of sales and policy information; security of credit card transactions; customer service; variety of products offered and competitive pricing.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above