24/7 Media to Market Ads for eFax

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Menlo Park, CA-based eFax, a provider of Internet communication services, said Friday it entered into an agreement with 24/7 Media Inc., New York, to sell advertising and sponsorships to companies seeking access to eFax's subscriber base.

According to the companies, 24/7 banner ads will appear on eFax.com's Web site, eFax Messenger and eFax Messenger Plus software.

"24/7 brings eFax.com a wealth of advertisers and will help drive our progress in building a significant advertising revenue stream," said Lisa Bhumralker, director of membership marketing for eFax.

eFax provides fax-to-e-mail services and plans to expand into other communication areas.

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