$16.8B spent on Net advertising in '06: Internet Advertising Bureau

Share this content:

The Interactive Advertising Bureau and PricewaterhouseCoopers estimate that Internet advertising revenues for 2006 reached $16.8 billion, a 34 percent increase over the previous record of $12.5 billion in 2005.

Fourth-quarter revenue for 2006 totaled just under $4.8 billion, making that quarter the highest on record. This revenue for 2006 represents a 32 percent increase over the same period in 2005 and a 15 percent increase over third-quarter 2006, estimated at slightly under $4.2 billion.

The IAB estimated the 2006 fourth-quarter and full-year online ad revenue figures by surveying and aggregating data from 15 leading online ad sellers.

The results were then extrapolated to calculate the total estimated industry revenue figure.

Actual third- and fourth-quarter results will be reported in the full "2006 Internet Advertising Revenue Report," expected in April 2007.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by PricewaterhouseCoopers. The full report is issued twice yearly for full- and half-year data, and quarterly estimates are issued for the first third and fourth quarters.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above